Book your Custom Research Project Today and we’ll provide a complete, regression-based KEY DRIVER ANALYSIS at 30 Percent Off our regular charge (a $900 Value).
A Key Driver Analysis provides extremely useful information for Customer Satisfaction & Loyalty, Brand, New Product, Employee Satisfaction and Customer Retention research projects. It reveals the relative importance of service dimensions or brand/product attributes in terms of their impact on the customer’s overall rating of the company, brand or product.
Quadrant Analysis offers two more pieces of the puzzle: gaps between the importance and perceived performance levels of all of the service dimensions or brand/product attributes, and relative market positioning of companies vis-à-vis major competitors on these same dimensions.
Polaris’ project managers are experts in conducting this type of analysis and always provide concise, easily-understood reporting.