Polaris Help Center:Helpful Research Process and Survey Design White Papers

We have provided several free White Papers related to the survey research process and survey project design.

This paper presents the major steps in marketing research decision making process for conducting primary, quantitative research studies.

As the title indicates, this white paper offers many helpful tips and important considerations for creating survey questions and rating scales.

This paper presents a compendium of common types of marketing research errors associated with conducting and reporting marketing research surveys.

This paper presents a brief outline on marketing research cost categories for both quantitative and qualitative research projects.

Additional White Papers

We have prepared a few other White Papers which you may find useful.
The Margin of Error in Marketing Research
Five Steps in Creating a Survey Sampling Plan