Useful Survey Methods and Marketing Research Techniques White Papers

In addition to our Statistical Tools (tests for significant differences, sample size calculator, etc.), we have provided several White Papers with helpful facts, tips and techniques on different survey methods. If you would like to receive a free copy of any one of these papers, simply click on your choice below:

If you have established that online research is going to be the best approach for your research needs, make sure you are familiar with the benefits and disadvantages before making a final decision.

Time frame and budget are major factors for choosing a methodology, but each method depends in terms of your sample size, desired accuracy of the data, and/or the complexity of your questionnaire.

The nature of the desired information will demand a study design that calls for either or both qualitative and quantitative data and associated methodologies at certain points in the research process to accomplish specific purposes.

Inbound IVR, Outbound IVR, Warm Transfers. There is more to Interactive Voice Response surveys than just 1-800 “How’s My Driving?”

Additional White Papers

We have prepared a few other White Papers which you may find useful.
The Margin of Error in Marketing Research
Five Steps in Creating a Survey Sampling Plan