Polaris has two blog sites you can visit:

Polaris has two blog sites you can visit:

The Marketing Dialog

The Marketing Dialog forwards the conversation between marketing research and marketing with the purpose of enhancing and strengthening the industry. By showcasing expert blogs, posing topical questions and posting answers and opinions from leading marketing research and marketing professionals, and sharing case studies of innovative and creative practices. The Marketing Dialog brings a fresh perspective on marketing research. Please join the discussion with your thoughts or questions.

Polaris POV

(Point Of View) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants – you never know what might be the subject of the latest post on our interesting, fun and sometime controversial blog.