The Polaris Difference

Polaris: Not Like Other Marketing Research Firms

Polaris: Not Like Other Marketing Research Firms

A Commitment to Marketing Research Quality

We realize the importance of aiming for 100% accuracy in every contact with the customer. It embraces everything from how we answer the telephone to making recommendations to a client. We are obsessed with marketing research quality and doing the right thing at the right time. Our long-held Core Values reflect that:

Polaris’ Core Values:

Our success and reputation as a company and as individuals comes through exceeding expectations and conforming to these values:

Continual improvement and quality are daily priorities,
Respect for the individual and rewarding performance,
Taking ownership for our clients and our work,
Encouraging creativity, fun and risk-taking,
Commitment to improving our community and the environment, and
Profitable growth

Polaris is proud to be a long-standing member of The Council of American Survey Research Organizations (CASRO – that holds all its member market research companies accountable to its Code of Standards and Ethics for Survey Research.

Polaris: Not like other market research firms

Based on personal experience working within large corporations, our full-service market research firm structures project management services to meet the needs of our clients. Your project is managed by a team, headed by your Project Manager, working closely together and all cross-trained on the various tasks associated with each project. So there is always a team member available knowledgeable about your project and able to answer your questions. What’s more, the Polaris principals are members of the project team as consultants and advisors. You can count on their input and oversight at every stage of the project and that you will have full benefit of their extensive experience.

Unlike other market research firms, we offer an online, interactive reporting system, StatTracĀ®, at, that complements our data collection capabilities. StatTrac provides advanced filtering and analysis capabilities, topline reporting, and access to verbatim comments (both audio and written).

Contact us to learn more about how we differ from an ordinary market research firm.