Polaris Testimonials

Polaris: One Of The Best Marketing Research Firms

Polaris: One Of The Best Marketing Research Firms

Customer Satisfaction Research

“Polaris has worked on our customer satisfaction tracking project for more than ten years and I’ve been working with them continuously for 12 of those years. The quality of their work is excellent, always on time and their customer service is exceptional. They have continually added value to the project by providing helpful insights and useful recommendations. I have worked with several Polaris managers over the years, as well as the company principals, and I have found everyone very accommodating to my requests for changes and custom reporting. They are very attentive to my needs and good folks to work with all this time. I recommend Polaris highly. ”

Dale J. Wilson, Manager Customer Satisfaction & Loyalty Portfolio
AT&T Communications Systems

Brand Research Project

“I have known the principals at Polaris for many years and hold them in high regard. They are smart, marketing-savvy, have high integrity, and are easy to work with. They have done a number of studies for us at the Robinson College of Business and have always under-promised and over-delivered. They add an important strategic dimension to their projects, something very few marketing research firms are able to provide. I highly recommend them.”

Ken Bernhardt, Taylor E. Little Professor of Marketing and Special Assistant to the Dean
Robinson College of Business, Georgia State University

Lost Customer/Retention Research Project

“We reached out to Polaris at a time when customer retention was in a continual decline and needed to take action. We had little to no experience with marketing research and required a great deal of guidance. Polaris did a wonderful job explaining alternative approaches, and making our staff feel comfortable with the process ahead and flexible to our needs. We were very impressed with the quality and thoroughness of their work. Debra Semans conducted true investigation into the nature of our business and industry to better facilitate the research. The results and recommendations they provided gave us evidence that was clear and actionable. Our experience with Polaris was professional, insightful, and very pleasant.”

Mary Delaney, Marketing Manager
Dairyland Cycle Insurance, a Sentry Insurance Company

Employee Research Project

“Polaris was instrumental in helping us develop and launch our annual player development end-of-season assessments. The results have allowed us to use honest organizational feedback to set standards and enhance program offerings. Their reporting is detailed and user-friendly, which is critical for us to be able to share it with the entire organization. They are very easy to work with, extremely responsive, flexible and collaborative. It’s very easy for me to reach someone at Polaris whenever I need them – a priceless luxury with my schedule!”

Stephanie Thorburn, M.S., Manager – Player Development
National Basketball Association

New Product Research Project

“Our law firm needed some statistically significant market research to determine if the theory in one of our cases was a reality. It was and so we decided to proceed. Polaris Marketing Research got us the information we needed to make a critical business decision in a timely manner and within the budget that was quoted. Without their assistance, our decision would have been a guess, albeit educated, which is generally unsettling and sometimes expensive. We will use Polaris Marketing Research again in the future.”

Thomas A. Hargett, Partner
Maddox Hargett & Caruso

Customer Satisfaction Research

“Polaris worked with us from the beginning to the end of our research project with high energy, infusing best practices and delivering a result that exceeded out expectations, all on a very tight schedule. We now have a solid baseline which we can track improvement against on an annual basis. I would not hesitate to recommend Polaris to firms seeking to establish a regular research cadence or to take their market research efforts to a higher level.”

Victor Verissimo, Director MarketingOperations
Flowserve Coporation

Customer Satisfaction Research Project

“We engaged with Polaris to conduct a customer satisfaction survey focused on software support which had to be started from scratch. Polaris impressed us with their ability to understand our objectives. In the process, they guided us with their experience, while giving us freedom to design and conduct the survey in our own way. Polaris was flexible throughout the project and ultimately ran the survey. Polaris also presented the findings to Paradigm’s Executive Management team.”

Chris Wills, Director, Global Technical Support Services

Brand Research Project

“Our work with Polaris was invaluable to the college. They helped us to create a brand plan that tied in with the college’s strategic plan. The interviews and input gathered from key constituents in the college community helped gain ownership throughout the process. The plan is not only a guidepost for our future but a springboard for our college-wide marketing planning efforts.”

Jacque Pomajzl, Director of Marketing and Public Relations
Doane College