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"The Six Steps in Conducting Quantitative Marketing Research"

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Six Steps in Quantitative Research

This paper presents the major steps for conducting primary, quantitative research studies including:

1)  Identifying the research need or problem

2)  Developing the right research approach

3)  Designing the appropriate research plan

4)  Collecting the survey data

5)  Analyzing the survey results

6)  Reporting and presenting the findings, conclusions and recommendations