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"How to Keep Customers...

and Win Back Lost Ones"

     

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Keeping current customers is cheaper than finding new ones, and there are many steps you can take to ensure customers stay loyal. Some retention strategies include creating touch points across the customer experience, rewarding loyalty, and simply listening to their needs. If you’d like to win lost customers back, give them an opportunity to tell you why they left.

Polaris has two blog sites you can visit:

The Marketing Dialog presents interviews with marketing leaders on insights and successful experiences they have had using marketing research for key marketing decisions. We welcome you to join in the discussion with your thoughts or questions.

Polaris POV (point of view) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants - you never know what might be the subject of the latest post on our interresting, fun and sometime controversial blog.