The Marketing Dialog forwards the conversation between marketing research and marketing with the pur

Five Key Questions to Answer Before Taking on DIY Marketing Research

Posted by Debra Semans on May 22, 2012 9:00:00 AM

By now, most marketing researchers have come to terms with the fact that many businesses are going to try to complete marketing research by themselves (in-house), a practice that has become known as DIY.  Here at Polaris, we believe DIY research is a good thing, on the whole, but that there are times when it is not appropriate.  Vance Marriner of Research & Marketing Strategies, does a great job of summarizing the five important questions you should consider before embarking on DIY research:

"Five Questions You Should Ask Before Doing a Market Research Project In-House

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Topics: marketing research, DIY marketing research, business plan, competition

Michelle Auda on Marketing Research and Business Plans

Posted by Debra Semans on Jan 26, 2011 1:20:00 PM

Welcome to the January 2011 edition of The Marketing Dialog. You may have noticed we took a hiatus during the second half of last year, but we are back and better than ever, bringing you lots of interesting marketing leaders and their marketing research experiences.

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Topics: marketing research, DIY marketing research, business plan, competition

Marketing Research helps Michelle Auda Win Business Plan Competition

Posted by Debra Semans on Jan 19, 2011 1:15:00 PM

Welcome to the January 2011 edition of The Marketing Dialog. You may have noticed we took a hiatus during the second half of last year, but we are back and better than ever, bringing you lots of interesting marketing leaders and their marketing research experiences.

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Topics: marketing research, DIY marketing research, business plan, competition