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Polaris, a Leader Among Marketing Research Firms

Polaris Marketing Research is one of the nation's leading full-service marketing research firm. We deliver premier customer satisfaction tracking and loyalty measurement programs, lost customer analysis, state-of-the-art interviewing and data collection, and quantitative and qualitative research expertise. We excel among marketing research firms because we specialize in helping companies understand current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction, loyalty, retention, awareness, perception and various customer behaviors.

Among marketing research firms, Polaris stands out for routinely exceeding customer's expectations.

HOME

• An overview of Polaris Marketing Research Company.

SERVICES

• Customer Satisfaction & Loyalty
• Customer Satisfaction
• Customer Loyalty
• Client Satisfaction
• Front-Line Employee Research
• Satisfaction Tracking
• Prospective Customer
• New Customer
• Current Customer
• Customer Service Satisfaction
• Service Satisfaction (Call Center)
• Service Satisfaction (In-Person Contact)
• Service Satisfaction Tracking
• Baseline & Tracking
• Baseline Survey
• Tracking Survey
• Reporting
• StatTrac Online Reporting System
• TIERS Employee Performance Rating
• Action Reports

 

SURVEY METHODS

DATA COLLECTION

• CATI Call Center
• NetStar^® Internet Surveys
• InterStar IVR Surveys
• Other Survey Methods
• Qualitative Research
• Sample Source & Quality
• Sample Types
• Quality Management & Security Measures
• Telephone Call Center quality & Security
• Data Security Measures

 

ABOUT POLARIS

• About Polaris
• Testimonials
• News at Polaris
• Commitment to Quality
• The Polaris Difference
• Industry Experience
• Choosing A Firm
• Outsourcing Pros and Cons
• Polaris Principals
• Association Memberships
• Employment Opportunities

 

NEWSROOM

• News at Polaris
• Published Articles
• Newsletters

 

RESOURCE CENTER

• Marketing Research Overview
• Six Steps of Marketing Research
• Basic Statistical Testing
• Survey Questionnaire Examples
• Common Marketing Research Errors
• Marketing Research Costs
• Published Articles
• Newsletters
• Glossary of Terms

 

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