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Polaris, a Leader Among Marketing Research Firms

Polaris Marketing Research is one of the nation's leading full-service marketing research firm. We deliver premier customer satisfaction tracking and loyalty measurement programs, lost customer analysis, state-of-the-art interviewing and data collection, and quantitative and qualitative research expertise. We excel among marketing research firms because we specialize in helping companies understand current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction, loyalty, retention, awareness, perception and various customer behaviors.

Among marketing research firms, Polaris stands out for routinely exceeding customer's expectations.

HOME

• An overview of Polaris Marketing Research Company.

SERVICES

• Customer Satisfaction Surveys - Details about the various customer satisfaction survey programs that we offer.
• Customer Satisfaction Measurement - A look at the different ways that we can measure satisfaction through thorough customer satisfaction research.
• Customer Loyalty Surveys - How to use a customer loyalty survey to measure and track customer loyalty.
• Client Satisfaction Surveys - Getting to know your clients better with a client satisfaction survey.
• Customer Satisfaction Tracking Survey Research - Conducting research surveys to track customer satisfaction over time.
• Customer Service Satisfaction - Using research to optimize your customer service strategy.
• Call Center Survey - Using research to track your call center performance.
• Customer Service Survey - How to perform in-person contact customer service research.
• Improving Customer Service - Using customer service surveys to track and improve customer service.
• Customer Service Survey Measurements - Various types of measures to use in your customer survey program.
• Lifecycle Market Research Surveys - Monitoring customers throughout their term with a market research survey.
• Prospective Customer Marketing Research Surveys - Find out what competitive and prospective customers think with a marketing research survey.
• Customer Survey How critical first impressions can be measured by customer surveys.
• Customer Retention Research - How to listen to your lost customers to improve customer retention rates.
• Customer Churn Research - Lower your churn rate by learning what causes customers to leave.
• Baseline Research Program - Details about starting/revising your baseline and tracking research program.
• Baseline Study - Information on launching the first stage of the program, a baseline study.
• Tracking Survey - Information on linking your baseline and tracking surveys together.
• Other Survey Specialties
• Brand Strategy - Information on how our branding strategies provide footholds to successful competition.
• Employee Satisfaction Research Page - Describes how an employee satisfaction survey can be used to improve employee performance.
• Advanced Statistical Analysis - Descriptions and examples.
• Reporting
• Conventional Reporting - Topline and Crosstab Reports, Detailed Report or Executive Summary of Findings, and Presentations
• Online Reporting
• StatTrac ® - Internet Data Access
• TIERS ® - Employee Reporting System

INDUSTRY EXPERIENCE

• Industry Specialties

DATA COLLECTION

• Overview
• CATI Phone Center
• NetStar^® - Electronic Research Data Collection
• InterStar^® - Interactive Voice Response System

ABOUT POLARIS

• About Us - Information about the history and methodology of our Market Research Company.
• The Polaris Difference - Some of the qualities that make us different from other marketing research firms.
• Outsourcing Pros and Cons - A detailed list of some of the factors to consider when hiring outside marketing research firms.
• Choosing A Firm - Advice on how to choose between various marketing research firms, including links to various resources.
• Staff Backgrounds
• Association Memberships
• What's New at Polaris
• Employment Opportunities
• Privacy Policy
• VeriSign^®

RESOURCES

• Marketing Research Overview
• Six Steps of Marketing Research
• Questionnaire Examples
• Basic Statistical Testing
• Common Marketing Research Errors
• Sample Size Calculator
• Marketing Research Costs
• Published Articles
• Glossary of Terms

CONTACT US

PRIVACY POLICY

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