Polaris Marketing Research is one of the nation's leading full-service marketing research firm. We deliver premier customer satisfaction tracking and loyalty measurement programs, lost customer analysis, state-of-the-art interviewing and data collection, and quantitative and qualitative research expertise. We excel among marketing research firms because we specialize in helping companies understand current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction, loyalty, retention, awareness, perception and various customer behaviors.

Among marketing research firms, Polaris stands out for routinely exceeding customer's expectations.

HOME

• An overview of Polaris Marketing Research Company.

SERVICES

CUSTOMER SATISFACTION RESEARCH

• Customer Satisfaction & Loyalty
• Customer Satisfaction
• Customer Loyalty
• Baseline & Tracking
• StatTrac Online Reporting System
• Response360

BRAND RESEARCH

• Brand Research for Strong Brands
• Creating a New Btand Strategy
• Polaris' Brand Research Experience
• Brand Audit
• Brand Architecture Research
• Brand Research for Managing Brands
• Brand Tracking
• Brand Research for Revitalizing Brands
• Brand Architecture for Mergers
• Brand Positioning Research

NEW PRODUCT RESEARCH

• Needs Assessment: Identifying Opportunities
• MaxDiff Analysis
• Conjoint Analysis
• Concept Generation and Screening
• Qualitative Research
• Quantitative Concept Testing
• Test Markets
• New Product Strategy
• Polaris' New Product Experience

EMPLOYEE SATISFACTION RESEARCH

• Design an Employee Satisfaction Survey That Works
• Employee Satisfaction Research Process
• Polaris' Employee Satisfaction Research Experience
• A Case Study:  Employee Satisfactions Surveys with
• Further Support for Employee Satisfaction Research

CUSTOMER RETENTION & CHURN

• Lifecycle (New/ Tetention/ Lost)
• Customer Retention
• Lost Customer (Churn) & Win-Back Research
• Customer Win-Back Research

METHODS

• Quantitative Research Methods
• Online Qualitative Research
• Traditional Qualitative Research
• Advanced Statistical Analysis
• Marketing Surveys

COMMUNITIES

ABOUT POLARIS

• About Polaris
• Polaris Testimonials
• The Polaris Difference
• Industry Experience
• Polaris Principals - Jan Carlson
• Polaris Principals - Debra Semans
• News at Polaris
• Newsletter Index

RESOURCE CENTER

• Resources Index
• Polaris Webinar Library
• Tips and Techniques
• Marketing Research Overview
• Tools and Calculators
• Calculate the Margin of Error and the Significance
• Basic Statistical Testing
• The Chi-Square Test
• Sample Size Calculator
• Questionaire Design Process/

CONTACT US