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Our law firm needed some statistically significant market research to determine if the theory in one of our cases was a reality. It was and so we decided to proceed. Polaris Marketing Research got us the information we needed to make a critical business decision in a timely manner and within the budget that was quoted. Without their assistance, our decision would have been a guess, albeit educated, which is generally unsettling and sometimes expensive. We will use Polaris Marketing Research again in the future.end-quotes
  
Thomas A. Hargett
Maddox Hargett & Caruso

Polaris' Key Services

Customer Satisfaction Branding Research Employee Attitudes Lost/Retention Research New Product

Polaris' Expertise Extends to Advanced Statistical Analysis

Polaris has been a full-service market research provider for almost 20 years and has experience across a broad range of methodologies, techniques and service categories. We have experience in all of the most popularly used statistical analysis procedures and how to design the survey instrument to optimize the benefits of those tools. We have successfully designed studies using multiple regression, discriminant analysis, cluster analyses, factor and principal component analyses, correspondence analysis, multidimensional scaling and perceptual mapping, conjoint analysis, MaxDiff analysis, structural equation modeling and a variety of data mining techniques. We know which technique is appropriate for the research task at hand, how to design the project and how to interpret the results clearly and concisely with little use of technical jargon.

Experience with other Types of Marketing Surveys

Elsewhere on our website we have addressed our core competencies (customer satisfaction and loyalty research, brand research, employee research, lost customer and retention research and new product development). We have referenced our experience with various survey data collection methodologies and knowledge of various statistical procedures. Polaris' principals have over 50 years of primary research experience, both quantitative and qualitative, across a variety of industries and most types of market surveys including:

  • Lifestyle and Psychographic research

  • Demographic market profiling

  • Purchasing behavior and segmentation research

  • Pre-/Post-campaign research

  • Advertising awareness and effectiveness research

  • Marketing communication message and copy testing

  • Product usage panels and diary research

  • 3-D Point-of-Purchase simulation research

  • Pricing and econometric research

  • Product attribute testing

Contact us to learn more about Polaris' other areas of specialty.