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Creating or Revising Tracking Surveys

Sometimes referred to as a longitudinal survey, horizontal survey or a survey tracker, a tracking survey is specifically conducted to track performance on key measures over time. Tracking surveys vary widely in design and, depending on your overall strategy, can be conducted with the same group of respondents, a completely new group of respondents or a mixture of both. With 15 years of baseline and tracking survey experience, and dozens of large and small scale annual tracking surveys currently running, Polaris is fully experienced with all types of tracking survey design and can help you create and execute a high-quality tracking surveys optimized for performance improvement.

Of all types of market research, tracking surveys have perhaps benefited the most from recent technological developments. Recent advancements in reporting technology provide the ability to get more high-quality information in the hand of key influencers faster than formerly possible, which translates into quicker and more accurate decision making. With 15 years of tracking survey experience, no one understands this better than Polaris. Seeing the benefits and possibilities of technology applications some time ago, Polaris created a world class online reporting system (StatTrac^®) for providing real time and user friendly access to tracking survey results. For our clients that prefer traditional written reporting, Polaris has developed reporting styles that quickly and effectively communicates tracking survey results across your business. A hybrid of online and traditional reporting is also available, and traditional reports can easily be distributed via StatTrac^®.

Creating or Revising Your Tracking Survey

Are you creating a baseline survey and tracking survey program from scratch? Do you currently have a tracking survey program in place that needs revising? Perhaps you are looking for innovative ways to refresh your program and make results more usable, while decreasing costs and increasing value? Because Polaris’ core area of expertise is baseline and tracking surveys for large and medium sized companies, we have several creative strategies for getting the most out of your tracking survey program. For projects large or small, conducted via Internet, telephone, IVR of other methodology, Polaris has the in-house resources and experience to make your tracking survey program a success.

Contact us to learn more about how we can help with your tracking survey.