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Baseline Research

Baseline research and tracking research are dedicated to the goal of achieving performance improvement.

Virtually all large sized companies and many medium sized companies perform annual baseline research and tracking research programs to track their critical business issues, from customer satisfaction and loyalty to marketing effectiveness.

While baseline research and tracking research go hand-in-hand, each has its own nuances and requires specialized techniques and tools. With 15 years of baseline research and tracking research experience, and dozens of large and small scale annual baseline and tracking research programs currently running, Polaris can leverage our expertise to help you create or revise a high-quality baseline research program that is optimized for performance improvement.

Baseline Research vs. Tracking Research

Baseline research and tracking research definitely have their own nuances that should be taken into consideration when creating or revising a program. For example, program strategy and design are more critical during the baseline research phase. It is during this phase that key drivers for measurement are identified, critical management buy-in to the program is gained and the most efficient reporting format and structure are developed. For the tracking research phase, efficient and effective information delivery is the critical element in order for the tracking research results to be fully leveraged toward performance improvement. Toward that end, the delivery of tracking research results must continually be reevaluated to ensure a user friendly format that is immediately digestible and easily placed in the hands of key influencers. With more than 15 years of experience with baseline and tracking research, Polaris fully understands all the nuances and can help you develop a program that will more effectively track your performance and positively change the way you do business. Whether it is creating an entirely new program or refreshing and revising your existing program, Polaris will work with you in designing an effective and cost efficient program to help achieve your performance objectives.

Contact us to learn more about baseline and tracking research.