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Not sure how frequently you should conduct your client satisfaction surveys, and whether or not you can or should force quota groups? Polaris Marketing Research has years of experience performing client satisfaction surveys, providing everything from strategy and design to data collection, analysis and reporting.

Client Satisfaction Surveys

Client satisfaction surveys can be considered a sub-set of customer satisfaction surveys. The key difference: client satisfaction surveys focus mostly on business-to-business relationships and work with smaller sample populations.

To accommodate a smaller, typical client satisfaction survey population, segmentation and quota groups often come into play, requiring an added degree of client satisfaction survey experience. Polaris conducts many client satisfaction surveys every year across a broad range of industries. We have in-house capabilities to create a new or refresh an existing client satisfaction survey program, including designing the program, collecting the data (telephone, Internet, IVR, mail), analyzing the results and providing findings in a format customized to your individual needs.

Designing Your Client Satisfaction Survey

When conducting your client satisfaction surveys, you must decide on survey frequency and whether to force quota groups. When considering the quota-groups decision, you might have 1,000 customers, and wish to complete a 300-respondent client satisfaction survey, resulting in a margin of error of +/- 4.7 percent with a 95 percent confidence level. If you are a typical company, however, there might be 20 percent of your client base you really want to take a closer look at. In this case you should consider forcing a quota for that group (100 for example), which would result in a margin of error of +/- 6.9 percent with a 95 percent confidence level for that group, as opposed to +/- 10.6 percent for a random survey of clients—a much lower margin of error for that key group.

Not sure how frequently you should conduct your client satisfaction survey, and whether or not you can or should force quota groups? Polaris Marketing Research has years of experience performing client satisfaction surveys, providing everything from strategy and design to data collection, analysis and reporting. We can help you make the tough decisions and create surveys that will help your company understand its customers better and make better business decisions.

Contact us to learn more about client satisfaction surveys.