Customer Satisfaction and Loyalty Research Programs

Polaris has been designing and implementing customer satisfaction measurement
programs across a broad range of industries since 1989. We can refresh your existing
customer satisfaction survey program or create a new program, including:

• baseline research-based survey plan design and questionnaire development,
• ongoing customer survey data collection (telephone, online, IVR, mail),
• our proprietary online survey data reporting system (StatTrac®), and
• rapid recovery from customer service failures using our Response360 alert system.

Depending on the challenges your organization faces, Polaris can help you conduct general relationship-based surveys and/or transaction-based customer satisfaction surveys that focus on specific customer touch points.