Four Polaris Brand Research Case Studies

Polaris has been conducting branding research across a wide variety of industries – both B2B and B2C brands – since 1989. Our research provides information that covers six key areas of brand management.

1) Creating a new brand strategy.
2) Understanding how far your brand can stretch and what your brand stands for.
3) Brand Architecture – how equity flows throughout your brand/product portfolio.
4) Brand Management – managing the brand’s lifecycle requires brand awareness and image perceptions.
5) Revitalizing Brands – bring a tired brand back to life requires marketing research.
6) Brand Positioning – the expression of differentiation, the key to tour brand’s strength.

Polaris has the brand experience and expertise to help you make the most of your research budget.