In addition to our Statistical Tools (tests for significant differences, sample size calculator, etc.), we have provided several free White Papers related to marketing research fundamentals. If you would like to receive a free copy of any one of these papers, simply click on your choice below:
"Six Key Advantages of Online Research (and Three Potential Problems)" If you have established that online research is going to be the best approach for your research needs, make sure you are familiar with the benefits and disadvantages before making a final decision.
"Efficient Brand & New Product Naming: Eight Steps to the Perfect Name" Naming is one of the most difficult processes to undertake in new product introduction, as well as in on-going brand management. Following a pre-defined process can help produce a better outcome in a shorter timeframe. This white paper profiles such a process.
"Four Survey Methodologies: A Comparison of Pros and Cons" Time frame and budget are major factors for choosing a methodology, but each method depends in terms of your sample size, desired accuracy of the data, and/or the complexity of your questionnaire.
"Fives Steps in Creating a Survey Sampling Management Plan" Inferential statistics involves using a market research sample, or subset, of the entire population to gather information that is representative, and also an estimate, of that population. This paper presents five basic steps for developing a sound sampling plan.
"Who Says Oil and Water Don't Mix: Mixing Qualitative and Quantitative Research Methodlogies" The nature of the desired information will demand a study design that calls for either or both qualitative and quantitative data and associated methodologies at certain points in the research process to accomplish specific purposes. Contact us if you'd like to discuss the marketing research process in detail.
"Questionnaire Design 101: Getting Started"
Following a few basic principles of good questionnaire design can get you started in designing basic surveys and evaluating the effectiveness of questionnaires designed by third parties.
Contact us if you'd like to discuss the marketing research process in detail.
