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Home / Resources / Marketing Research Overview

Marketing Research Process Overview:

The marketing research process includes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making.

Whether you are conducting ad-hoc marketing research projects, creating a new marketing research program or revising an existing one, what are the key steps in the process? While there are dozens of little steps along the way, each of those steps fits into one of the six major steps of the marketing research process.

You can learn more about the Marketing Research
Process at our newly expanded Survey Research
Resource Center by clicking on this link.

The Six Steps in Conducting Quantitative Marketing Research.

Identifying and defining your problem
Developing your approach
Establishing research design and strategy
Collecting the data
Performing data analysis
Reporting and presentation

For details about each of the steps in the marketing research process, click on the link to the right above to download our white paper on "The Six Steps in Conducting Quantitative Marketing Research"

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