The marketing research process includes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making. The reasons and times at which your company or organization might consider performing marketing research varies, but the general purpose of gaining intelligence for decision making remains constant throughout.

Whether you are conducting ad-hoc marketing research projects, creating a new marketing research program or revising an existing one, what are the key steps in the process? While there are dozens of little steps along the way, each of those steps fits into one of the six major steps of the marketing research process. They are:

The Six Steps in Conducting Quantitative Marketing Research.

1. Identifying and defining your problem
2. Developing your approach
3. Establishing research design and strategy
4. Collecting the data
5. Performing data analysis
6. Reporting and presentation

For details about each of these steps in the marketing research process, click here to download our white paper on "The Six Steps in Conducting Quantitative Marketing Research."

Contact us if you’d like to discuss the marketing research process in detail.