MaxDiff Analysis Good For New Product Features Research

Call Out Max Diff 500MaxDiff Analysis is most often used in new product features research orMax Diff Analysis market segmentation research to get accurate orderings of the most important product features, discriminating among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.

Respondent Tasks

Respondents perform a number of the following kinds of tasks:

Task

Because of the forced-choice nature of the tasks, MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.

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