Polaris Provides A Variety Of Quantitative Research Survey Methodologies

Marketing research is essential to identify the changes you can make that will have the greatest impact. But it must be accurate.

Because quality is our number one concern, Polaris has invested heavily in state-of-the-art marketing research survey data collection technologies. We have partnered with top-quality marketing research survey data collection agencies in the country and enjoy the use of their fully automated telephone center. The CATI call center provides remote monitoring for our telephone survey programs, which allows for greater quality assurance. We also conduct online surveys in house via our full-function, web-based system, NetStar®. For certain types of marketing surveys, like call center survey programs, Interactive Voice Response technology (InterStar®) works best.

Telephone CATI Surveys

Our telephone interviewing center combines the latest Computer Assisted Telephone Interviewing (CATI) software with predictive dialing technology and automated call distributor capabilities.

Online Surveys

Our Internet survey system provides an incredibly robust platform for programming and hosting web-based marketing research that gathers timely and insightful information in a fast and accurate format.

Other Methods

• IVR Surveys (InterStar®)
• Mail Surveys
• Intercept Surveys

Contact us for more information about our appropriate selection of data collection survey methodology for your project.