High-Tech Solutions Help Us with Creative Online Qualitative Research Design
New, online qualitative research techniques have a number of advantages, including:
- Significant savings in both money and time
- Provides an innovative platform for exploring opinions, attitudes and behavior that might not otherwise be possibile with traditional qualitative research methods
Our primary online qualitative research tool is 20|20 Technologies' QualBoard, built around "Bulletin-Board" technology that allows our Moderators, Clients and Participants to log in from anywhere and at any time most convenient to each. The communication is asynchronous (that is, questions, responses, comments occur at different times at the convenience of each party), which increases participation and helps our researchers dig deeper and cover more ground than in traditional, in-person settings.
Watch the QualBoard video to learn more about this great online research tool that our experienced moderators use for our online focus groups: