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Marketing Research Surveys With Prospects

Marketing research surveys with prospects differ widely from customer lifecycle surveys. While not yet customers, prospects represent your opportunity for growth and your company's future. Conducting high-quality marketing research surveys with prospects will help you better understand their perceptions, awareness, wants and needs. The knowledge gained can then be used in the initiatives such as product development/revisions, targeted marketing, etc.

One of the most common marketing research surveys conducted with prospects is market segmentation research, which divides target segments into homogeneous groups for developing products, sales strategies, marketing and communications. Polaris is fully experienced in performing market segmentation surveys, and can help your company build knowledge and better understand your prospective customers. We have experience performing different types of marketing research surveys with all kinds of prospects across many vertical industries. Below is a short list of marketing research surveys often performed with prospects.

• Advertising effectiveness
• Attitude & usage
• Brand research
• Marketing effectiveness
• Product development

Marketing Research Survey Design & Strategy

Whether you have a program design and strategy in mind for an upcoming market research survey, or you need help developing your program from scratch, Polaris can help. Polaris is a full-service firm with 15 years of experience. We have conducted a range of successful marketing research survey programs, including retention surveys, customer satisfaction surveys, and customer churn surveys. Most of our clients utilize all of our services, from strategy and development through data collection, analysis and reporting. We will advise your company regarding type of market research survey, sample size and methodology in consideration of your specific situation, strategic initiatives and budget constraints. With our data collection and reporting capabilities (Internet, CATI call center, IVR, StatTrac â online reporting) co-located on site with project management teams, we remain very flexible throughout the project, helping you to create and execute the most successful marketing research survey possible.

Contact us to learn more about creating a new marketing research surveys.