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Polaris Marketing Research, Inc.
Formula
Large (Infinite) Populations
e = zs/sqrt(n)
where:
z =
2.576 for 99% level of confidence
1.96 for 95% level of confidence
1.645 for 90% level of confidences = sqrt(p(1-p)) p = proportion
n = sample size
Finite Populations
e = zs/sqrt(nadj)
where:
z =
2.576 for 99% level of confidence
1.96 for 95% level of confidence
1.645 for 90% level of confidences = sqrt(p(1-p)) p = proportion
nadj = (N-1)n/(N-n) n = sample size N = population size