Polaris’ Help Center: Webinar Library – Learn Marketing Research Process & Survey Techniques
If you would like to view one of our current webinars, please make your selection below.
If you have established that online research is going to be the best approach for your research needs, make sure you are familiar with the benefits and disadvantages before making a final decision.
All the insights of traditional focus groups, but without the travel and expense. This webinar covers the basic essentials of conducting online qualitative research. Among the topics covered are an online qualitative process overview, using online bulletin boards, the pros and cons of using online bulletin boards and actual case studies of companies who have used this methodology.
Organizations big and small seem to make the same branding mistakes, again and again. And yet these mistakes can be easily avoided, without an investment of resources. Find out how in this webinar. Filled with examples, interaction and humor, you will gain a good understanding of these and other brand mistakes and how you can avoid them by defining, understanding and managing your brand.