Recent Issues

June 2010
  • Calculating Sample Sizes
May 2010
  • Concept Testing: Basics for New Product Development
March 2010
  • Myth Busters Takes on Online Research
February 2010
  • Ten Challenges in B2B Research, Part 2
January 2010
  • Ten Challenges in B2B Research, Part 1
December 2009
  • The Marketing Research Process, Part 2
November 2009
  • The Marketing Research Process, Part 1
September 2009
  • Do Not Call List: What's The Impact?
August 30, 2009
  • In-depth Interviews Provide Rich Data
July 30, 2009
  • Make Your Research Actionable with Action Reports
June 30, 2009
  • Online Marketing Research Panels, Part 2
May 28, 2009
  • Online Marketing Research Panels, Part 1
April 27, 2009
  • Top 10 Branding Mistakes
March 26, 2009
  • Using Incentives to Increase Response Rate
February 25, 2009
  • Marketing Wisdom for Difficult Times
January 30, 2009
  • New Web Site for Polaris Marketing Research
December 22, 2008
  • Get To The Bottom Of Your Data With MaxDiff Scaling
November 24, 2008
  • Marketing Research Calculators
October 29, 2008
  • Marketing Research Associations
September 30, 2008
  • Getting Your Online Survey Delivered
August 28, 2008
  • Marketing Research Ethics
July 30, 2008
  • Managing Customer Satisfaction
June 27, 2008
  • Dealing with Information Overload
May 30, 2008
  • Boomers: Don't Count Them Out
April 30, 2008
  • Segmentation Simplified: Basics Ensure Actionability
March 26, 2008
  • Employee Satisfaction Research
February 27, 2008
  • Battling Survey Bias
January 31, 2008
  • Is It Time For Your Company To Go Green?

2006 - 2007 Archive

December 15, 2005
  • "Tis the Season" For Bias
  • "Tis the Season" For Bias (continued)

2004 - 2005 Archive

December 15, 2005
  • "Tis the Season" For Bias
  • "Tis the Season" For Bias (continued)
December 1, 2005
  • Use Both Univariate and Multivariate Statistics to Make Decisions
  • Use Both Univariate and Multivariate Statistics to Make Decisions (continued)
November 17, 2005
  • Consider Your Respondents When Designing Online Surveys
  • Consider Your Respondents When Designing Online Surveys (continued)
November 3, 2005
  • Don't Skip The PreTest
  • Tips For A Successful Pretest
October 20, 2005
  • Incentives Can Be Used To Increase Survey Response Rates
  • Survey Incentives Can Backfire
October 6, 2005
  • Web, Mail and IVR Surveys Have Their Own Advantages
  • Web, Mail and IVR Surveys Have Their Own Advantages (continued)
September 23, 2005
  • When Telephone Interviewing Is Most Appropriate
  • When Telephone Interviewing Is Most Appropriate (continued)
September 8, 2005
  • Superior Service Improves Customer Satisfaction
  • Superior Service Improves Customer Satisfaction (continued)
August 11, 2005
  • The Beauty and The Beast: Using Concept Testing Focus Groups
  • Thumbs Down From Focus Groups Should Not Stop Concept Testing
July 28, 2005
  • Employee Satisfaction Studies
  • Outsourcing Research
July 14, 2005
  • Managing Customer Satisfaction
  • Common Pitfalls to Avoid in Managing Customer Satisfaction
June 30, 2005
  • Use Conjoint Analysis to Develop Product Marketing Strategy
  • Conjoint Analysis in Action
June 16, 2005
  • Qualitative Research Gives Insight
  • Don't Try To Turn Qualitative Research Into Quantitative Data
June 2, 2005
  • Service Failure Recovery Impacts Customer Satisfaction Levels
  • A Service Failure Example:  Serving Cold
May 19, 2005
  • Segment Customers For Creative Marketing Using Cluster Analysis
  • Cluster Analysis in Action
May 5, 2005
  • Qualitative and Quantitative Data and Methods Often Combined
  • Qualitative and Quantitative Data and Methods Often Combined (continued)
April 21 , 2005
  • Using Loyalty To Predict Growth
  • Defining Quantitative And Qualitative
April 7 , 2005
  • Asking For Survey Respondents By Name Can Boost Response Rates
  • Qualifying Survey Questions When Asking For By Name
March 24 , 2005
  • Design Research With Results In Mind
  • Customer Loyalty Programs Have Their Pros And Cons
March 10 , 2005
  • Segment Hispanic Respondents
  • Truth in Advertising Important to Avoid Embarrassment
February 24 , 2005
  • Intros Are Crucial To Survey Design
  • Intros Are Crucial To Survey Design (continued)
February 10 , 2005
  • Action Reports Provide Useful Information
  • Managers Own Customer Satisfaction
January 27, 2005
  • Keeping Sweepstakes Legal
  • Calculating Incidence Rates
January 13, 2005
  • Manage Relationships Through Strategic Selling
  • Worldwide Research Spending
December 16, 2004
  • Cellular Do-Not-Call Registry
  • Listed vs. RDD Sampling
December 2, 2004
  • Researchers' Biggest Challenges
  • Statistical Analysis Applications
November 18, 2004
  • Analyzing Customer Retention
  • Cell Phone Survey Regulations
November 4, 2004
  • Political Polls Are Tricky Business
  • Pollsters' Biggest Challenge
October 21, 2004
  • Skimping On Analysis And Reporting
  • Sample Design For Tracking Research
October 7, 2004
  • Can't Get Management Buy-in?
  • Measuring Return On Data Over Time
September 23, 2004
  • Accurately Measuring Customer Behavior
  • Report Fruggers To The FTC
September 9, 2004
  • Linking Research To Profitability
  • Managing Customer Life Cycle
August 26, 2004
  • Who Owns Knowledge?
  • DNC List & Telephone Research
August 12, 2004
  • In-Depth Interviews vs. Focus Groups
  • Got Budget?
July 29, 2004
  • A Recommended Customer Retention Research Program For A Legacy Company
  • When Not To Do Research
July 15, 2004
  • Generating IVR Invitations
  • Doing What They Do Best
July 1, 2004
  • Crunching Through The Data Ceiling
  • Effects of Anti-Spam Legislation
June 17, 2004
  • Relationship vs. Transactional Customer Satisfaction
  • Effects of Do Not Call List
June 3, 2004
  • Creating A Customer Retention/Churn Research Program
  • Cheap Collection Not Always A Bargain
May 20, 2004
  • Deciding On Internet Surveys
  • Deciding On Internet Surveys (continued)
May 6, 2004
  • What is Churn Research
  • Internet vs. Phone...The Weaknesses (Part 3)
April 22, 2004
  • When and How To Benchmark
  • Internet vs. Phone...The Strengths (Part 2)
April 8, 2004
  • Forcing Quota Groups
  • Developing Lifelong Customers
March 25, 2004
  • Do Internet Surveys Cost Less (Part 1)
  • Write Reader-Friendly Reports
March 11, 2004
  • Looking for Secondary Research
  • All Customers Aren't Created Equal
February 26, 2004
  • Calculating Sample Sizes
  • Maximize Your Performance Measures
February 12, 2004
  • Improving Your Research ROI
  • Common Errors For Small Businesses
January 29, 2004
  • Can Anyone Write a Questionnaire
  • Top 3 Research Mistakes for Large Businesses