NEWS

Recent Issues

• Calculating Sample Sizes

• Concept Testing: Basics for New Product Development

• Myth Busters Takes on Online Research

• Ten Challenges in B2B Research, Part 2

• Ten Challenges in B2B Research, Part 1

• The Marketing Research Process, Part 2

• The Marketing Research Process, Part 1

• Do Not Call List: What's The Impact?

• In-depth Interviews Provide Rich Data

• Make Your Research Actionable with Action Reports

• Online Marketing Research Panels, Part 2

• Online Marketing Research Panels, Part 1

• Top 10 Branding Mistakes

• Using Incentives to Increase Response Rate

• Marketing Wisdom for Difficult Times

• New Web Site for Polaris Marketing Research

• Get To The Bottom Of Your Data With MaxDiff Scaling

• Marketing Research Calculators

• Marketing Research Associations

• Getting Your Online Survey Delivered

• Marketing Research Ethics

• Managing Customer Satisfaction

• Dealing with Information Overload

• Boomers: Don't Count Them Out

• Segmentation Simplified: Basics Ensure Actionability

• Employee Satisfaction Research

• Battling Survey Bias

• Is It Time For Your Company To Go Green?

2006 - 2007 Archive

• "Tis the Season" For Bias

• "Tis the Season" For Bias (continued)

2004 - 2005 Archive

• "Tis the Season" For Bias

• "Tis the Season" For Bias (continued)

• Use Both Univariate and Multivariate Statistics to Make Decisions

• Use Both Univariate and Multivariate Statistics to Make Decisions (continued)

• Consider Your Respondents When Designing Online Surveys

• Consider Your Respondents When Designing Online Surveys (continued)

• Don't Skip The PreTest

• Tips For A Successful Pretest

• Incentives Can Be Used To Increase Survey Response Rates

• Survey Incentives Can Backfire

• Web, Mail and IVR Surveys Have Their Own Advantages

• Web, Mail and IVR Surveys Have Their Own Advantages (continued)

• When Telephone Interviewing Is Most Appropriate

• When Telephone Interviewing Is Most Appropriate (continued)

• Superior Service Improves Customer Satisfaction

• Superior Service Improves Customer Satisfaction (continued)

• The Beauty and The Beast: Using Concept Testing Focus Groups

• Thumbs Down From Focus Groups Should Not Stop Concept Testing

• Employee Satisfaction Studies

• Outsourcing Research

• Managing Customer Satisfaction

• Common Pitfalls to Avoid in Managing Customer Satisfaction

• Use Conjoint Analysis to Develop Product Marketing Strategy

• Conjoint Analysis in Action

• Qualitative Research Gives Insight

• Don't Try To Turn Qualitative Research Into Quantitative Data

• Service Failure Recovery Impacts Customer Satisfaction Levels

• A Service Failure Example:  Serving Cold

• Segment Customers For Creative Marketing Using Cluster Analysis

• Cluster Analysis in Action

• Qualitative and Quantitative Data and Methods Often Combined

• Qualitative and Quantitative Data and Methods Often Combined (continued)

• Using Loyalty To Predict Growth

• Defining Quantitative And Qualitative

• Asking For Survey Respondents By Name Can Boost Response Rates

• Qualifying Survey Questions When Asking For By Name

• Design Research With Results In Mind

• Customer Loyalty Programs Have Their Pros And Cons

• Segment Hispanic Respondents

• Truth in Advertising Important to Avoid Embarrassment

• Intros Are Crucial To Survey Design

• Intros Are Crucial To Survey Design (continued)

• Action Reports Provide Useful Information

• Managers Own Customer Satisfaction

• Keeping Sweepstakes Legal

• Calculating Incidence Rates

• Manage Relationships Through Strategic Selling

• Worldwide Research Spending

• Cellular Do-Not-Call Registry

• Listed vs. RDD Sampling

• Researchers' Biggest Challenges

• Statistical Analysis Applications

• Analyzing Customer Retention

• Cell Phone Survey Regulations

• Political Polls Are Tricky Business

• Pollsters' Biggest Challenge

• Skimping On Analysis And Reporting

• Sample Design For Tracking Research

• Can't Get Management Buy-in?

• Measuring Return On Data Over Time

• Accurately Measuring Customer Behavior

• Report Fruggers To The FTC

• Linking Research To Profitability

• Managing Customer Life Cycle

• Who Owns Knowledge?

• DNC List & Telephone Research

• In-Depth Interviews vs. Focus Groups

• Got Budget?

• A Recommended Customer Retention Research Program For A Legacy Company

• When Not To Do Research

• Generating IVR Invitations

• Doing What They Do Best

• Crunching Through The Data Ceiling

• Effects of Anti-Spam Legislation

• Relationship vs. Transactional Customer Satisfaction

• Effects of Do Not Call List

• Creating A Customer Retention/Churn Research Program

• Cheap Collection Not Always A Bargain

• Deciding On Internet Surveys

• Deciding On Internet Surveys (continued)

• What is Churn Research

• Internet vs. Phone...The Weaknesses (Part 3)

• When and How To Benchmark

• Internet vs. Phone...The Strengths (Part 2)

• Forcing Quota Groups

• Developing Lifelong Customers

• Do Internet Surveys Cost Less (Part 1)

• Write Reader-Friendly Reports

• Looking for Secondary Research

• All Customers Aren't Created Equal

• Calculating Sample Sizes

• Maximize Your Performance Measures

• Improving Your Research ROI

• Common Errors For Small Businesses

• Can Anyone Write a Questionnaire

• Top 3 Research Mistakes for Large Businesses