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Marketing Research Education: The Insider's Guide to Tips, Techniques and Trade Secrets

Marketing research education has long been a top priority at Polaris.

We created the Marketing Research Education Center as a resource for anyone trying to learn the fundamentals of market research for the first time, and for more experienced marketers and market researchers looking for a quick refresher and reference site.

In the Marketing Research Education Center, each page is designed to provide essential information on a particular part of the marketing research process. Included is a helpful list of common marketing research errors to avoid, sample survey questions, sample size and statistical testing calculators, a glossary of market research terms, and much more.

You can navigate to other parts of the Marketing Research Education Center by using the links below or the links on the navigation bar to the left.  Return to this page at any time by clicking on the Resources Index link on the left navigation bar. If you decide you need the help of a professional research company, we invite you to use the links above to review the services, products and technology offered by Polaris, a full service marketing research firm headquartered in Atlanta, Georgia.

 

INTRODUCTION TO MARKETING RESEARCH EDUCATION

An overview of Marketing Research.

SIX STEPS TO MARKETING RESEARCH

Step 1. Identifying and defining your problem

Step 2. Developing your approach

Step 3. Research design

Step 4. Collecting the data

Step 5. Performing data analysis

Step 6. Reporting and presentation

TOOLS & CALCULATORS

Basic Statistical Testing

Sample Size Calculators

 

  

COMMON ERRORS

Don't make these marketing research mistakes.

SURVEY QUESTIONNAIRE EXAMPLES

Relationship-based customer satisfaction questionnaire

Transaction based customer service questionnaire (General)

Transaction based customer service questionnaire (Service)

Customer Loyalty questionnaire

Employee Satisfaction questionnaire

Customer Retention questionnaire

MARKETING RESEARCH COSTS

GLOSSARY OF TERMS

Commonly used Marketing Research terms.

Contact us to find out more about our work in the vital and fascinating field of marketing research education.