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Polaris: Not like other market research firms

Based on personal experience working within large corporations, our full-service market research firm structures project management services to meet the needs of our clients.

A typical market research firm segments its project management team by function, but at Polaris, the main point of contact knows how to do everything. Project managers have the skill-set to query data while you are on the other end of the phone or answer questions that are critical to your success. Although our account managers are supported by data and administrative help, our market research firm’s teams work closely together and all cross-train on the various tasks associated with each project so when a customer calls there is someone who is knowledgeable enough to answer questions.

Not A Typical Market Research Firm

Because quality is our number one concern, we have invested heavily in state-of-the-art data collection and reporting technology and partnered with the best survey call center in the country.  Western Wats has the latest CATI technology with a completely automated, predictive dialer enhanced phone center. We provide remote monitoring capabilities, which allows for quality interviewing and training throughout the research process. We also conduct Internet and email-based surveys using our online system, NetStar®. For affordable, turnkey online surveys, we recently introduced our SurveyTrac™ service that includes all the support needed for fast survey fielding and analysis turnaround.  For certain studies, our Interactive Voice Response technology (InterStar®) works best. Unlike other market research firms , we offer an online, interactive reporting system, StatTrac®, at www.stattrac.com that complements our data collection capabilities. Our clients can download daily status reports for all of our automated systems (telephone, web-based, and IVR). In addition, StatTrac provides advanced filtering and analysis capabilities, topline reporting, and access to verbatim comments (both audio and written).

Contact us to learn more about how we differ from an ordinary market research firm.