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Other Methods

Polaris is a full-service marketing research firm that provides qualitative and quantitative data collection as part of the marketing research process. Along with telephone, Internet and IVR, we also provide mail, focus group, in-depth interview, moderated brainstorming, mystery shopping and intercept methodologies.

Direct Mail

Polaris executes mail surveys, providing all services including questionnaire design, lettershop, scanning/data entry, cleaning, tabulating and reporting.

Focus Groups

Polaris provides all services needed to execute traditional focus groups, including discussion guide design, respondent recruitment, and analysis and reporting. We have access to focus group facilities virtually everywhere in the United States through partnerships.

In-depth Interviews

Polaris has several high-level executive interviewers available for in-person and telephone in-depth interviews. We have the in-house capability to manage the entire process, from strategy and design through reporting.

Brainstorming

Polaris provides all services needed to execute moderated brainstorming sessions with employees and customers, which can be very helpful in developing a well-targeted questionnaire, in addition to attaining buy-in to the research process throughout all levels of your company.

Mystery Shopping & Intercept Surveys

Through partnerships with national firms, Polaris has access to large national databases of experienced on-site interviewers for mystery shopping and intercept surveys, and can manage the process from end-to-end.