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Your project can be set up quickly so urgent topics can be
explored and results processed immediately for fast response.
InterStar - Interactive Voice
Response System
Polaris Marketing Research's InterStar interactive
voice response (IVR) system provides a uniquely convenient
method of gathering information from employees, patients, association
members or other respondents with a high interest or investment
in the results. It also is well suited to gather information
from a multi-lingual or semi-literate audience. Without the
need for "live" interviewers, the labor savings make
InterStar surveys very economical. Costs are typically far
below telephone interviewing.
InterStar allows respondents to call a toll-free number at
their convenience, anytime day or night, from any phone. A
friendly voice asks prerecorded questions that can be answered
via the telephone keypad. For those still using dial telephones,
the system captures and digitally stores their voice responses.
For open-ended questions, responses are recorded and then transcribed
and included in the research report, without disclosing the
identity of the individual respondent.
To get started, Polaris' experienced project managers will
help you determine what questions you need answered and how
to motivate your target audience to respond. Once the research
is under way, you can easily change or add questions quickly.
Your project can be set up quickly so urgent topics can be
explored and results processed immediately for fast response.
On particularly urgent or sensitive issues, unfavorable answers
can trigger an action report sent immediately to you via fax,
email or pager.
You can monitor the results of your research in progress via
password-protected access to the Polaris website. When the
research is completed, you'll receive a customized report formatted
to optimize the usefulness of the information to you.
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