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Some of the more advanced features of our CATI system include:

Internet connectivity for Interviewer Browsing and web-originated call back requests.

Sending and receiving emails through the Interviewer Script.

Powerful data management, including ADO / ODBC support, allows Interviewer Scripts to easily access multiple database types.

Automated blending of inbound and outbound call processing.

Digital voice recording in either .vox or .wav files imbedded into results databases.

Full audio and video monitoring supporting Coaching and Whisper technology.

Multi-party conference calling with Interviewer back out.

Play pre-recorded messages with optional Interviewer back out support.

Call Transfer supporting seamless transfer of both voice and data to third parties..

Skills-based routing - Interviewers are only assigned and routed projects for which they have been trained and certified.

To produce highly effective customer satisfaction market research, it is critical to obtain the most accurate information possible. To do this, Polaris employs the latest in marketing research data collection techniques.

CATI Phone Center

We are one of the few marketing research companies in the Southeast to combine the latest Computer Assisted Telephone Interviewing (CATI) software with predictive dialing and automated call distributor capabilities.

Due to a substantial investment in servers, dialers, interviewing station equipment and software upgrades, Polaris' phone room has a totally flexible system capable of running multiple projects simultaneously, including call center survey programs.

All stations can be assigned for either outbound or inbound calls, which means executives, physicians and other difficult to reach respondents can call an interviewer back at their convenience in order to participate in a survey. And that means your marketing research data collection project generates much better response rates and more representative samples. Also, the interview scripting software allows interviewers to access external databases, such as customer records, so their questions can be customized to the specific respondent, with information on that customer's purchases or revenue figures.

Our marketing research data collection system can play prerecorded messages, such as a commercial, and digitally capture voice responses. The interviewer can use the system's conferencing ability to bring a client representative into the call immediately and/or transfer the respondent to a client-specified location, such as a customer service department or a voice messaging system. We also have the capability to send emails on the fly during an interview or redirect a respondent to our IVR system.

Our Interactive Voice Response (IVR) system allows respondents to call our toll-free number 24 hours a day and complete a totally automated survey using both voice response and telephone keypad input. These phone center features, combined with our Web Site survey capabilities for marketing research data collection on the Internet, allow us to offer our clients great flexibility in terms of data collection.

For those not familiar with predictive dialers, here's how ours work. Once the questionnaire is thoroughly tested for logic and accuracy and the sample data base is loaded, the predictive dialer randomly calls numbers in the sample list, turning over the survey to an interviewer only when it detects a "live" respondent. This eliminates interviewers wasting valuable time dialing numbers and getting "no answers," "busy signals," "disconnect messages," etc. Even answering machines are automatically detected with 98 percent accuracy. Interviewing productivity increases dramatically and cost savings are passed along to our clients. Predictive dialing is particularly valuable for low incidence studies where a large sample must be called to find specific types of respondents.

Our marketing research data collection center has a number of quality checks. The CATI system ensures that all skip patterns are followed precisely and, where appropriate, questions and possible responses are rotated randomly. We have the latest monitoring equipment, allowing our clients to listen to surveys in progress from their own offices. The interviewing center supervisors and project managers continuously monitor the interviews. We normally pre-test surveys with a sub-sample of respondents, using as many of the assigned interviewers as possible. Through test interviews, we can check the survey instrument both for ease of administration, accuracy and usefulness of the information. We hire only experienced interviewers and pay higher-than-average wages to keep them. Our staff is charged with a very demanding responsibility: conducting quality, professional interviews resulting in 100 percent accurate survey databases, all the time.

Contact us for more information on our state-of-th-art marketing research data collection.