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Overview: Data Collection for Customer Satisfaction Market Research

Customer satisfaction market research is essential to identify the changes you can make that will have the greatest impact. But is must be accurate.

Because quality is our number one concern, Polaris has invested heavily in state-of-the-art marketing research data collection technologies. Our clients enjoy the use of our completely automated, predictive dialer enhanced telephone center. Our CATI call center provides remote monitoring for our telephone survey programs, which allows for greater quality assurance. We also conduct Internet surveys via our full-function Internet-based system, NetStar^®. For certain customer satisfaction market research, like call center survey programs, Interactive Voice Response technology (InterStar) works best. InterStar resides in our centralized computer center, which is located on our premises. Polaris utilizes all major methodologies for data collection.

CATI Polaris is one of the few marketing research companies in the Southeast to combine the latest Computer Assisted Telephone Interviewing (CATI) software with predictive dialing and automated call distributor capabilities.

NetStar® Our Internet survey system provides an incredibly robust platform for programming and hosting web-based customer satisfaction market research that gathers timely and insightful information in a fast and accurate format.

InterStar Our Interactive Voice Response (IVR) system allows respondents to call a toll-free number at their convenience to respond to prerecorded questions via the keypad on their phone.

Other Methods Mail Surveys In-Depth Interviews Focus Groups

Contact us for more information about customer satisfaction market research.