How Loyal Are Your Customers?

Polaris provides guidance on converting the merely satisified into loyal customer advocates.


CSAT Selling Research Workshop

Customer Satisfaction &
Loyalty Research Programs

Polaris has been designing and implementing customer satisfaction measurement
programs across a broad range of industries since 1989. We can refresh your existing
customer satisfaction survey program or create a new program, including:

  • baseline research-based survey plan design and questionnaire development,
  • ongoing customer survey data collection (telephone, online, IVR, mail),
  • our proprietary online survey data reporting system (StatTracĀ®), and
  • rapid recovery from customer service failures using our Response360 alert system.
  • Depending on the challenges your organization faces, Polaris can help you conduct general relationship-based surveys and/or transaction-based customer satisfaction surveys that focus on specific customer touch points.