Customer Satisfaction &
Loyalty Research Programs
Polaris has been designing and implementing customer satisfaction measurement
baseline research-based survey plan design and questionnaire development,
ongoing customer survey data collection (telephone, online, IVR, mail),
our proprietary online survey data reporting system (StatTrac®), and
rapid recovery from customer service failures using our Response360 alert system.
programs across a broad range of industries since 1989. We can refresh your existing
customer satisfaction survey program or create a new program, including:
Depending on the challenges your organization faces, Polaris can help you conduct general relationship-based surveys and/or transaction-based customer satisfaction surveys that focus on specific customer touch points.