Customer Satisfaction & Loyalty Surveys

Customer Satisfaction ResearchPolaris conducts thousands of customer satisfaction surveysevery year across a broad range of industries. We can refresh or create a new customer satisfaction survey program, including:

  • collecting the data (telephone, Internet, IVR, mail),
  • analyzing the results and
  • providing them in a format customized to your individual needs via hardcopy and/or our online reporting system.

CSAT Testimonial ParadigmAbout half of the customer satisfaction surveys we conduct are business-to-business and half are business-to-consumer.

Depending on the challenges your organization faces, Polaris can help you conduct either general relationship-based customer satisfaction surveys that focus on issues such as price, service, competition and brand, or transaction-based customer satisfaction surveys that focus on a specific customer transaction with your call center or sales representatives. Our Response 360 system can even help you recover from customer service failures.

Contact us to learn more about creating a customer service satisfaction strategy.

Polaris has two blog sites you can visit:

The Marketing Dialog presents interviews with marketing leaders on insights and successful experiences they have had using marketing research for key marketing decisions. We welcome you to join in the discussion with your thoughts or questions.

Polaris POV (point of view) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants - you never know what might be the subject of the latest post on our interresting, fun and sometime controversial blog.