Baseline research and tracking research are dedicated to the goal of achieving performance improvement. Many companies perform annual baseline research and tracking research programs to track their critical business issues, from customer satisfaction and loyalty to marketing effectiveness. With more than 20 years of baseline research and tracking research experience, and hundreds of large and small scale annual baseline and tracking research programs under our belt, Polaris can help you build a high-quality baseline research program that drives performance improvement.

Baseline research and tracking research definitely have their own nuances that should be taken into consideration when creating or revising a program. For example, program strategy and design are more critical during the baseline research phase. It is during this phase that key drivers for measurement are identified, critical management buy-in to the program is gained and the most efficient reporting format and structure are developed. For the tracking research phase, efficient and effective information delivery is the critical element in order for the tracking research results to be fully leveraged toward performance improvement. Our online reporting system, StatTrac® can help you automate the delivery of information to drive improvement throughout your organization.

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