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Action Reports

Action Reports provide quick customer responses that can be used to mend customer dissatisfaction, increase database accuracy, and track performance and retention rates.


Action Reports Provide Customer Problem Alerts

 

Action Reports provide customer problem alerts by allowing dissatisfied customers to request that a company representative contact them to resolve problems, answer questions, and take suggestions. We would place a series of questions at the end of the questionnaire to capture customer request for contact if they desire it. The benefits to including an Action Report are multiple and include the following:

  • Customer problem alerts. Contact those dissatisfied customers who have unresolved issues and/or request immediate attention. Action Reports provide an excellent opportunity to mend dissatisfaction and turn these contacts into successful long-term relationships.

  • Positive customer contact. Every phone call made to a customer provides an opportunity to promote good will.

  • Track performance and retention rates. By keeping track of those customers who asked to be contacted via an Action Report, it will be easy to track the number of dissatisfied customers who request contact for negative reasons.

  • Increase database accuracy by verifying addresses, phone numbers, and names. Action Reports provide an opportunity to obtain accurate addresses, phone numbers, and contact names to update and enhance the current or prospective customer database.

Contact us for more information about incorporating Action Reports into your customer satisfaction tracking program.