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Polaris MR In the News

Study Shows: Sources of Stress Greatly Differ by Gender
Thursday, Feb 9, 2012
Polaris Marketing Research Inc. announced today additional findings from their latest survey of online Americans, supported by Research Now for data collection and analysis: Women and men respondents report different sources of stress and different ways of dealing with their stress. (PRWeb February 09, 2012) Read the full story at http://www.prweb.com/releases/2012/2/prweb9176892.htm
Study Shows: The Average Stress level in Women is Significantly Higher than Men
Friday, Jan 27, 2012
Polaris Marketing Research Inc. announced today the findings of its latest survey of online Americans, supported by Research Now for data collection and analysis: Women respondents perceive themselves to be significantly more stressed than men. (PRWeb January 27, 2012) Read the full story at http://www.prweb.com/releases/2012/1/prweb9142500.htm
Two Minute Tutorials: Learn About Marketing Research Fast!
Thursday, Jan 12, 2012
Polaris Marketing Research, Inc. today introduces the “Two Minute Tutorial” series of short videos that easily explain key marketing research concepts. Accessible through the Polaris website (http://www.polarismr.com), the initial topics in the series deal with the difference between qualitative and quantitative research and define primary and secondary research. (PRWeb January 12, 2012) ...Read More
Polaris Marketing Research Featured Speaking Engagements
Thursday, Dec 15, 2011
Polaris Marketing Research Inc. announced today that its Senior Vice President, Debra Semans, was a featured speaker at the Urban Agriculture Council’s EDGE Expo, held December 7 and 8, 2011 at the Gwinnett Center Arena. Ms. Semans’ topic, “Why Do I Need a Brand? I’m Not Coca Cola!” was very well received by conference attendees. (PRWeb December 15, 2011) Read the full story at ...Read More
Corporate Policy Changes Anger Online Americans
Thursday, Dec 8, 2011
Polaris Marketing Research Inc. and its sampling and data collection partner SSI announced today the results of its latest study of American online consumers’ behavior. Recently, several major corporations have made significant business changes and then, after receiving consumer backlash through the press and social media, have changed their positions. For example, Gap discarded a new logo,...Read More

Polaris has two blog sites you can visit:

The Marketing Dialog presents interviews with marketing leaders on insights and successful experiences they have had using marketing research for key marketing decisions. We welcome you to join in the discussion with your thoughts or questions.

Polaris POV (point of view) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants - you never know what might be the subject of the latest post on our interresting, fun and sometime controversial blog.