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Brand Research Professionals: Polaris Testimonials

"Our work with Polaris was invaluable to the college. They helped us to create a brand plan that tied in with the college’s strategic plan. The interviews and input gathered from key constituents in the college community helped gain ownership throughout the process. The plan is not only a guidepost for our future but a springboard for our college-wide marketing planning efforts."

Jacque Pomajzl, Director of Marketing and Public Relations
Doane College

"We had the pleasure of working with Polaris on a significant and complex positioning assignment for a regional real estate company comprised of six divisions and many key stakeholders. During our months of working together, we depended on Polaris for excellent business-to-business and consumer research, as well as an unbiased view of the data and related findings. From start to finish, Polaris worked hand-in-hand with us to address client requests and resolve whatever came up along the way. The outcome was well-received by the client, and a new, research-driven position was adopted and executed throughout the company. We wouldn't hesitate to recommend Polaris to other agencies and clients who are seeking a reliable and smart research partner. Special thanks to Debra Semans for her exemplary leadership and keen insights during the process. I now count her as a trusted resource."

Tammy Campbell-Ebaugh, Executive Vice President, Brand Development
Crosby Marketing Communications

"When I was looking for a company to assist with a market research project for one of our large clients, I was recommended to Polaris. From day one, they went above and beyond to ensure that I had all the information I needed, actively participated on client conference calls and formed a working partnership with us. We could not be happier with their work ethic, their positive attitude and attention to detail. Working with them far exceeded my expectations and I hope we have another project coming soon that would allow us to team up. I can’t thank them enough!"

Tia Egidi Clarida
K101 Marketing

"I have known the principals at Polaris for many years and hold them in high regard. They are smart, marketing-savvy, have high integrity, and are easy to work with. They have done a number of studies for us at the Robinson College of Business and have always under-promised and over-delivered. They add an important strategic dimension to their projects, something very few marketing research firms are able to provide. I highly recommend them."

Ken Bernhardt, Taylor E. Little Professor of Marketing and Special Assistant to the Dean
Robinson College of Business, Georgia State University

"Working with Polaris Market Research and Debra Semans met and exceeded all of my expectations for the process and results of our brand research. I selected Polaris specifically for Debra's depth and breadth of experience as well as her keen understanding of the importance of "living the brand", which was so important to our particular situation. Her knowledge, professionalism and ability to work collaboratively enabled us to gain the support of our executive team and identify the key insights needed to make critical business and marketing decisions. I would highly recommend Debra and Polaris."

Mary Ann Voight, Former Senior Vice President of Marketing
The Bozzutto Group

"Debra Semans and Polaris Marketing Research are more than just research vendors, they are our strategic partners. Debra took the time to understand our goals and strategy and developed the most appropriate research project to meet our needs. She was always available for questions and has taken the time to fly out and speak to our leadership about the research. Her expertise has proven to be invaluable! "

Georgia Gofis, Director of Integrated Marketing
Academy of Nutrition and Dietetics