Four Polaris Brand Research Case Studies
Polaris Marketing Research has successfully applied qualitative and quantitative research techniques to a variety of brand research and measurement programs.
Case Study: GSU Robinson College of Business
GSU’s Robinson College of Business needed to stand out to better compete for students in the Atlanta and Southeastern U.S. market. Further, the Robinson brand had to be inclusive of diverse current and future programs and directions.
- To evaluate perceptions of the Robinson brand among students, alumni and the Atlanta business community
- To better understand how the Robinson brand fit within the overall GSU brand
- Find a distinct position for the school
GSU Robinson College of Business enjoys a distinctly positive perception with the Atlanta business community, which benefits students and alumni alike. The position was communicated as “Practical Connections” and focused on both the pragmatic nature of the academic program at Robinson as well as the integration of the School in the Atlanta business community.