Using Brand Tracking
Monitoring Brand Awareness, Perceptions, Positioning
and Delivering on Brand Promise
Effective brand management relies on getting timely and accurate information from the target audiences. Brand tracking involves designing a program of measurement that is completed on a regular schedule to allow for trend analysis and comparison.
Some of the key metrics that are involved in tracking your brand include:
- Brand awareness and familiarity
- Brand perceptions
- Brand positioning
- Delivery on brand promise
- Perceptions of competitive brands
Periodic measurement of key brand elements makes sure that your messaging and other actions are moving your brand in the right direction, or that you are maintaining a desired position. It is essential that you monitor the marketplace so that you can manage your brand.
Contact us to learn more about brand tracking.