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Branding research is not needed only in certain individual industries, but applies equally across all. If you are in business, if you have customers - you have a brand you should actively manage.

 

Polaris Well Qualified As A Brand Marketing Research Company

Your brand is a critical organizational asset. To manage that asset, you have to understand how you are perceived by your different audiences. Polaris is exceptionally well-qualified to conduct your research to help you understand and continually strengthen your brand.

Among others, Polaris is a brand marketing research company that has conducted brand assessment for organizations of all sizes in Healthcare, Business Services, Retail, Telecommunications, Higher Education, Housing, Consumer Durables, Technology, and Nonprofit.

Examples of Brand Assessment Projects:

  • Evaluated the current brand perceptions of a diversified real estate developer. Consulted with client and advertising agency to identify and test potential market positions. Recommended new, umbrella brand positioning strategy.

  • Conducted brand tracking research to evaluate implementation of a new brand strategy.

  • Conducted qualitative research and identified a brand position for a liberal arts college. Developed five-year implementation plan.

  • Evaluated brand position for charitable giving for a healthcare nonprofit organization.

  • Evaluated competitive position for a business-to-business systems provider.

  • Evaluated current perceptions of local business schools and identified key differentiation for client brand.

  • Assisted client in evaluating naming structure and brand architecture. Based on customer interviews, recommended new naming structure to focus and streamline marketing communications.

Contact us to learn more about Polaris brand research experience.