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Defining a strong brand position is the single most effective way to strengthen your brand.

You Need Brand Position Research For Strong Brand Positioning

The single most important element of managing your brand is to have well defined and clearly differentiated brand positioning. This allows you to focus all of your company’s efforts and resources to building your ownership of that position and facilitates your brand being known for one compelling attribute in the mind of the customer.

The classic brand positioning statement, derived through brand position research, is a key tool to establishing a strong position:

Where...

Target Audience = Who are you trying to attract?
Frame of Reference or Competitive Set = From the target audience’s viewpoint, what are the relevant options they see to purchasing your brand?
Differentiation = What makes your brand different and unique to the other brands in the competitive set?
Proof or Supporting Points = What attributes and benefits support your claim?

Brand position research enhances your ability to develop a compelling and advantageous position by giving you accurate and timely information about these areas. Guessing what your customers might think about your brand will not work; knowing for sure will help you get it right the first time.