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Polaris, A Market Research Company

Founded in Atlanta by Jan Carlson in 1989, Polaris Marketing Research Co. has grown steadily, providing market research services to a long list of clients with an expert staff committed to quality state-of-the-art data collection and maximum customer satisfaction. Before starting his market research company, Carlson previously worked 10 years at BellSouth Corporation in Atlanta, where he founded the market research department for the fledgling BellSouth Advertising & Publishing Corp. (BAPCO). Later he coordinated the quality and customer satisfaction programs for all the BellSouth unregulated subsidiaries.

Since 1989, Polaris has been a full-service market research company that specializes in helping companies understand current customers, lost customers, potential customers and employees (internal customers), and track the factors that affect customer satisfaction, loyalty, awareness, and purchasing behaviors. Undergoing six expansions since its founding in 1989, Polaris is a market research company with many long standing client relationships in place, and a strategic plan for strong and consistent growth.

Market Research that Makes a Difference

Throughout the process of developing or revising a market research program, Polaris will recommend ways to make your program more usable. To increase usability, we often help clients gain internal staff commitment throughout their company by helping to get their company more involved in the process, which helps in discovering other measures that are valuable to employees and management. We know that beyond accuracy, quality reporting is the most critical element toward maximizing usability and ROI, so Polaris focuses on writing reports and/or making presentations that are easily understood and are provided with the end-user in mind (market research management/ company management). We know market research reports that get read and are easily understood are always more likely to be used.

Contact us to learn more about the capabilities of our market research company.