Polaris Help Center:Helpful Marketing Research & Survey Tips, Tools and Techniques
Our White Papers cover a wide variety of research topics. Start off with our free white paper: “The Six Steps in Conducting Quantitative Marketing Research.”
Short, Three-Minute Tutorials are great introductions to basic marketing research concepts.
Many Researchers rely on our easy-to-use and understand Stat Calculators to test for statisitical signigificance or calculate appropriate sample size.
Among the available resources particularly helpful to survey beginners are our Questionnaire Examples.
Our monthly Newsletter, MR Perspectives, is heavily oriented towards “how to” survey best practices. We’ve been publishing these for 10 years and we have categorized this library for you to easily browse through.
We started building our Webinar library begining with our popular 45-minute session “Don’t consider DIY Surveys…Until You Attend This Webinar!”
Our Glossary of survey and marketing research terms can help you better understand the survey process and impress your boss and colleagues.