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Find Helpful Marketing Research Tips, Techniques, Topical MR Industry News, Advice, Best Practices, New Legislation, Insight on MR Trends, Commentary and more.

Topic Categories (Click to expand)

• Research Process

  • Marketing Research for Start-Up Companies
  • The Continuing Evolution of Marketing Research
  • Five Guidelines for Using Incentives
  • The Pragmatic Marketing Researcher
  • DIY Marketing Research: Pros and Cons
  • What To Know Before Contacting MR - Part 1
  • What To Know Before Contacting MR - Part 2
  • 10 Challenges in B2B Research - Part 1
  • 10 Challenges in B2B Research - Part 2
  • Marketing Research Process - Part 1
  • Marketing Research Process - Part 2
  • Marketing Research Wisdom
  • Marketing Research Ethics
  • Employee Satisfaction Research
  • Sampling Primer
  • Report Writing
  • DIY Marketing Research
  • ROI on Marketing Research
  • Net Promoter Score
  • MR Statistics
  • Tips For A Successful Survey Pretest
  • Don't Skip Survey Pretest
  • Survey Incentives Can Backfire
  • Using Incentives to Increase Response Rates
  • Pros and Cons of Outsourcing Research
  • Qualitative And Quantitative Often Combined
  • Statistical Analysis Applications
  • Researchers' Biggest Challenges
  • Can't Get Management Buy-in?
  • Skimping on Analysis & Reporting
  • Linking Research to Profitability
  • How To Write Friendly Reports
  • Five Common Errors Small Businesses Make In MR
  • 10 Ways To Improve Returns On MR Investment

  MR Best Practices

  • Brand Research 101
  • The Pragmatic Marketing Researcher
  • Pros & Cons of DIY Research
  • Best Practices In Online Questionnaire Design
  • Actionable Research through Action Reports
  • Using Incentives To Increase Response Rate
  • Marketing Wisdom for Difficult Times
  • Getting Your Online Survey Delivered
  • Marketing Research Ethics
  • Segmentation Analysis
  • Measuring And Tracking Employee Satisfaction
  • Survey Bias
  • How To Write Reports That Get Read
  • Univariate and Multivariate Statistics
  • Tips For A Successful Pretest
  • Designing Online Surveys
  • Don’t Skip The Pretest
  • Advantages of Web, Mail and IVR Surveys
  • Use Incentives to Increase Survey Response Rates
  • Survey Incentives Can Backfire
  • Telephone Interviewing
  • Concept Testing Focus Groups
  • Employees Are Best Source Of Ideas
  • Qualitative Research
  • Qualitative Research Into Quantitative Data
  • Cluster Analysis
  • Qualitative And Quantitative Combined
  • Asking by Name Can Boost Response Rates
  • Segment Hispanic Respondents
  • Intros Are Crucial To Survey Design
  • Customer Satisfaction At Enterprise Rent-A-Car
  • Action Reports
  • Statistical Analysis Applications
  • Political Polls
  • Management Buy-in
  • Linking Research to Profitability
  • When And How To Benchmark
  • Write a Reader-Friendly Report
  • Five Errors Small Businesses Make In MR
  • Ten Ways To Improve Returns On MR Investment

  MR Pitfalls

  • Ten Challenges in Business-to-Business MR, Part 1
  • Ten Challenges in Business-to-Business MR, Part 2
  • Marketing Research Process, Part 1
  • Marketing Research Process, Part 2
  • Marketing Wisdom for Difficult Times
  • ROI Marketing Research
  • Bias in Marketing Research
  • Survey Incentives Can Backfire
  • Focus Groups Should Not Stop Concept Testing
  • Managing Customer Satisfaction
  • Pitfalls in Managing Customer Satisfaction
  • Don't Turn Qualitative Research Into Quantitative Data
  • Cluster Analysis
  • Truth in Advertising
  • Researchers' Biggest Challenges
  • Pollsters' Biggest Challenge
  • Political Polls
  • Management Buy-in
  • Analysis & Reporting
  • When Not to Do Research
  • Cheap Collection Not Always A Bargain
  • Internet Surveys
  • Customer Satisfaction & Lifecycle
  • Five Errors Small Businesses Make In MR
  • Common Mistakes Writing Your Own Questionnaire
  • Three Large Business MR Mistakes

  Survey Sampling

  • The Pragmatic Marketing Researcher
  • Questions to Answer Before Starting Marketing Research, Part 1
  • Questions to Answer Before Starting Marketing Research, Part 2
  • Online Marketing Research Panels, Part 1
  • Online Marketing Research Panels, Part 2
  • Use Incentives To Increase Response Rate
  • Marketing Research Calculators
  • Marketing Research Ethics
  • Survey Bias
  • Sampling Primer
  • Bias in Marketing Research
  • Use Incentives to Increase Survey Response Rates
  • Survey Incentives Can Backfire
  • Truth in Advertising
  • Incentive Sweepstakes Legal
  • Calculating Incidence Rates
  • Listed vs. RDD Sampling
  • Pollsters' Biggest Challenges
  • Sample Design for Tracking Research
  • Five Errors Small Businesses Make In MR
  • Calculating Sample Size
  • Three Large Business MR Mistakes

  Questionnaire Design

  • Employee Satisfaction Research
  • Net Promoter Score
  • Design Research with Results in Mind
  • Intros Are Crucial To Survey Design
  • Action Reports
  • Measuring Customer Behaviors
  • Relationship vs. Transactional Customer Satisfaction
  • Maximize Your Performance Measures
  • Ten Ways To Improve Returns On MR Investment
  • Common Mistakes Writing Your Own Questionnaire

  Online Surveys

  • Online Questionnaire Design
  • Myths About Online Research
  • Online Marketing Research Panels, Part 1
  • Online Marketing Research Panels, Part 2
  • Getting Your Online Survey Delivered
  • Consider Your Respondents When Designing Online Surveys
  • Internet vs. Telephone, Part 3
  • Deciding On Internet Surveys
  • Internet vs. Telephone, Part 2
  • Internet vs. Telephone, Part 1

  Survey Methodologies

  • The Pragmatic Marketing Researcher
  • Online Questionnaire Design
  • Questions to Answer Before Starting MR, Part 2
  • Marketing Research Online Community
  • Research Methodologies
  • Web, Mail and IVR Surveys
  • When Telephone Interviewing Is Most Appropriate
  • In-Depth Interviews vs. Focus Groups
  • Generating IVR Invitations
  • Internet vs. Telephone, Part 1
  • Internet vs. Telephone, Part 2
  • Internet vs. Telephone, Part 3
  • Best Practices for Designing Mobile Surveys

  Data Analysis & Reporting

  • Coding Open-End Question Responses
  • Marketing Research Process, Part 1
  • Marketing Research Process, Part 2
  • Action Reports
  • Maximum Difference Scaling
  • Segmentation Analysis
  • Survey Bias
  • Write Reports That Get Read
  • Univariate and Multivariate Statistics
  • Conjoint Analysis
  • Analyzing Customer Retention
  • Skimping on Analysis & Reporting
  • How To Write Friendly Reports

  Customer Satisfaction Research

  • Why CSAT Programs Fail
  • Customer Service Trends
  • We're Thankful for our Respondents!
  • Customer Satisfaction FAQs
  • Improve Customer Satisfaction
  • Actionable Research through Action Reports
  • Marketing Wisdom for Difficult Times
  • Measuring And Tracking Employee Satisfaction Research
  • Net Promoter Score
  • Superior Service Improves Customer Satisfaction
  • Employees Are Best Source Of Ideas
  • Managing Customer Satisfaction
  • Common Pitfalls to Avoid in Managing Customer Satisfaction
  • Service Failure
  • Qualitative Research Gives Insight
  • Qualitative And Quantitative Often Combined
  • Using Loyalty to Predict Growth
  • Truth in Advertising
  • Pros and Cons of Popular Customer Loyalty Programs
  • Intros Are Crucial To Survey Design
  • Customer Satisfaction At Enterprise Rent-A-Car
  • Action Reports Provide Useful Information
  • Sample Design for Tracking Research
  • Accurately Measuring Customer Behaviors
  • Managing Customer Lifecycle
  • Relationship vs. Transactional Customer Satisfaction
  • Creating a Customer Churn Research Program
  • What is Churn Research?
  • Developing Lifelong Customers
  • Ways to Improve Customer Loyalty
  • When And How To Benchmark
  • Customer Satisfaction & Lifecycle
  • Ten Ways To Improve Returns On Marketing Research Investment
  • Common Mistakes Writing Your Own Questionnaire
  • How's Your Customer Satisfaction and Loyalty

  Other Research

  • What is Your Brand Worth?
  • The Perfect New Product Name
  • What does Gamification mean for Marketing Research
  • Concept Testing Basics
  • Top 10 Branding Mistakes
  • Brand Terminology
  • Brand Experience Mapping for Brand Alignment
  • Focus Groups Should Not Stop Concept Testing
  • Using Concept Testing Focus Groups
  • Recommended Customer Retention Research Program
  • Creating a Customer Churn Research Program
  • What is Churn Research?
  • Developing a Brand Audit
  • New Product Research
  • New Product Research using Social Media

  MR Rules & Regulations

  • Do Not Call List: What Is the Impact?
  • Keeping Research Incentive Sweepstakes Legal
  • Cellular Do-Not-Call Registry
  • Cell Phone Survey Regulations
  • Report Fruggers To The FTC
  • DNC List & Telephone Research
  • Effects Of Anti-Spam Legislation
  • Effects Of FTC's Do-Not-Call List

  DIY Research

  • DIY Marketing Research: Pros and Cons
  • Do-It-Yourself Marketing Research
  • Pros and Cons of Outsourcing Research
  • Statistical Analysis Applications

  Qualitative Research

  • Marketing Research Online Community
  • In-Depth Interviews Provide Rich Data
  • Getting Your Online Survey Delivered
  • Focus Groups Should Not Stop Concept Testing
  • Using Concept Testing Focus Groups
  • Don't Turn Qualitative Research Into Quantitative Data
  • Qualitative And Quantitative Often Combined
  • Defining Quantitative and Qualitative
  • Customer Satisfaction At Enterprise Rent-A-Car
  • Researchers' Biggest Challenges
  • Forcing Quota Groups

  Miscellaneous

  • Research LifeLine™
  • New Roles are Emerging in Marketing Research
  • Fun Facts For The Holidays
  • Marketing Research Associations
  • Boomers: Don't Count Them Out!
  • Who Owns Knowledge?
  • Crunching Through the Data Ceiling
  • Looking For Primary Or Secondary Research?