Explore our Library of Past Newsletter Articles

Find Helpful Marketing Research Tips, Techniques, Topical MR Industry News, Advice, Best Practices, New Legislation, Insight on MR Trends, Commentary and more.

Topic Categories (Click to expand)

• Research Process

  • The Continuing Evolution of Marketing Research
  • Five Guidelines for Using Incentives
  • The Pragmatic Marketing Researcher
  • DIY Marketing Research: Pros and Cons
  • What To Know Before Contacting MR - Part 1
  • What To Know Before Contacting MR - Part 2
  • 10 Challenges in B2B Research - Part 1
  • 10 Challenges in B2B Research - Part 2
  • Marketing Research Process - Part 1
  • Marketing Research Process - Part 2
  • Marketing Research Wisdom
  • Marketing Research Ethics
  • Employee Satisfaction Research
  • Sampling Primer
  • Report Writing
  • DIY Marketing Research
  • ROI on Marketing Research
  • Net Promoter Score
  • MR Statistics
  • Tips For A Successful Survey Pretest
  • Don't Skip Survey Pretest
  • Survey Incentives Can Backfire
  • Using Incentives to Increase Response Rates
  • Pros and Cons of Outsourcing Research
  • Qualitative And Quantitative Often Combined
  • Statistical Analysis Applications
  • Researchers' Biggest Challenges
  • Can't Get Management Buy-in?
  • Skimping on Analysis & Reporting
  • Linking Research to Profitability
  • How To Write Friendly Reports
  • Five Common Errors Small Businesses Make In MR
  • 10 Ways To Improve Returns On MR Investment

  MR Best Practices

  • The Pragmatic Marketing Researcher
  • Pros & Cons of DIY Research
  • Best Practices In Online Questionnaire Design
  • Actionable Research through Action Reports
  • Using Incentives To Increase Response Rate
  • Marketing Wisdom for Difficult Times
  • Getting Your Online Survey Delivered
  • Marketing Research Ethics
  • Segmentation Analysis
  • Measuring And Tracking Employee Satisfaction
  • Survey Bias
  • How To Write Reports That Get Read
  • Univariate and Multivariate Statistics
  • Tips For A Successful Pretest
  • Designing Online Surveys
  • Don’t Skip The Pretest
  • Advantages of Web, Mail and IVR Surveys
  • Use Incentives to Increase Survey Response Rates
  • Survey Incentives Can Backfire
  • Telephone Interviewing
  • Concept Testing Focus Groups
  • Employees Are Best Source Of Ideas
  • Qualitative Research
  • Qualitative Research Into Quantitative Data
  • Cluster Analysis
  • Qualitative And Quantitative Combined
  • Asking by Name Can Boost Response Rates
  • Segment Hispanic Respondents
  • Intros Are Crucial To Survey Design
  • Customer Satisfaction At Enterprise Rent-A-Car
  • Action Reports
  • Statistical Analysis Applications
  • Political Polls
  • Management Buy-in
  • Linking Research to Profitability
  • When And How To Benchmark
  • Write a Reader-Friendly Report
  • Five Errors Small Businesses Make In MR
  • Ten Ways To Improve Returns On MR Investment

  MR Pitfalls

  • Ten Challenges in Business-to-Business MR, Part 1
  • Ten Challenges in Business-to-Business MR, Part 2
  • Marketing Research Process, Part 1
  • Marketing Research Process, Part 2
  • Marketing Wisdom for Difficult Times
  • ROI Marketing Research
  • Bias in Marketing Research
  • Survey Incentives Can Backfire
  • Focus Groups Should Not Stop Concept Testing
  • Managing Customer Satisfaction
  • Pitfalls in Managing Customer Satisfaction
  • Don't Turn Qualitative Research Into Quantitative Data
  • Cluster Analysis
  • Truth in Advertising
  • Researchers' Biggest Challenges
  • Pollsters' Biggest Challenge
  • Political Polls
  • Management Buy-in
  • Analysis & Reporting
  • When Not to Do Research
  • Cheap Collection Not Always A Bargain
  • Internet Surveys
  • Customer Satisfaction & Lifecycle
  • Five Errors Small Businesses Make In MR
  • Common Mistakes Writing Your Own Questionnaire
  • Three Large Business MR Mistakes

  Survey Sampling

  • The Pragmatic Marketing Researcher
  • Questions to Answer Before Starting Marketing Research, Part 1
  • Questions to Answer Before Starting Marketing Research, Part 2
  • Online Marketing Research Panels, Part 1
  • Online Marketing Research Panels, Part 2
  • Use Incentives To Increase Response Rate
  • Marketing Research Calculators
  • Marketing Research Ethics
  • Survey Bias
  • Sampling Primer
  • Bias in Marketing Research
  • Use Incentives to Increase Survey Response Rates
  • Survey Incentives Can Backfire
  • Truth in Advertising
  • Incentive Sweepstakes Legal
  • Calculating Incidence Rates
  • Listed vs. RDD Sampling
  • Pollsters' Biggest Challenges
  • Sample Design for Tracking Research
  • Five Errors Small Businesses Make In MR
  • Calculating Sample Size
  • Three Large Business MR Mistakes

  Questionnaire Design

  • Employee Satisfaction Research
  • Net Promoter Score
  • Design Research with Results in Mind
  • Intros Are Crucial To Survey Design
  • Action Reports
  • Measuring Customer Behaviors
  • Relationship vs. Transactional Customer Satisfaction
  • Maximize Your Performance Measures
  • Ten Ways To Improve Returns On MR Investment
  • Common Mistakes Writing Your Own Questionnaire

  Online Surveys

  • Online Questionnaire Design
  • Myths About Online Research
  • Online Marketing Research Panels, Part 1
  • Online Marketing Research Panels, Part 2
  • Getting Your Online Survey Delivered
  • Consider Your Respondents When Designing Online Surveys
  • Internet vs. Telephone, Part 3
  • Deciding On Internet Surveys
  • Internet vs. Telephone, Part 2
  • Internet vs. Telephone, Part 1

  Survey Methodologies

  • The Pragmatic Marketing Researcher
  • Online Questionnaire Design
  • Questions to Answer Before Starting MR, Part 2
  • Marketing Research Online Community
  • Research Methodologies
  • Web, Mail and IVR Surveys
  • When Telephone Interviewing Is Most Appropriate
  • In-Depth Interviews vs. Focus Groups
  • Generating IVR Invitations
  • Internet vs. Telephone, Part 1
  • Internet vs. Telephone, Part 2
  • Internet vs. Telephone, Part 3

  Data Analysis & Reporting

  • Marketing Research Process, Part 1
  • Marketing Research Process, Part 2
  • Action Reports
  • Maximum Difference Scaling
  • Segmentation Analysis
  • Survey Bias
  • Write Reports That Get Read
  • Univariate and Multivariate Statistics
  • Conjoint Analysis
  • Analyzing Customer Retention
  • Skimping on Analysis & Reporting
  • How To Write Friendly Reports

  Customer Satisfaction Research

  • Improve Customer Satisfaction
  • Actionable Research through Action Reports
  • Marketing Wisdom for Difficult Times
  • Measuring And Tracking Employee Satisfaction Research
  • Net Promoter Score
  • Superior Service Improves Customer Satisfaction
  • Employees Are Best Source Of Ideas
  • Managing Customer Satisfaction
  • Common Pitfalls to Avoid in Managing Customer Satisfaction
  • Service Failure
  • Qualitative Research Gives Insight
  • Qualitative And Quantitative Often Combined
  • Using Loyalty to Predict Growth
  • Truth in Advertising
  • Pros and Cons of Popular Customer Loyalty Programs
  • Intros Are Crucial To Survey Design
  • Customer Satisfaction At Enterprise Rent-A-Car
  • Action Reports Provide Useful Information
  • Sample Design for Tracking Research
  • Accurately Measuring Customer Behaviors
  • Managing Customer Lifecycle
  • Relationship vs. Transactional Customer Satisfaction
  • Creating a Customer Churn Research Program
  • What is Churn Research?
  • Developing Lifelong Customers
  • When And How To Benchmark
  • Customer Satisfaction & Lifecycle
  • Ten Ways To Improve Returns On Marketing Research Investment
  • Common Mistakes Writing Your Own Questionnaire
  • How's Your Customer Satisfaction and Loyalty

  Other Research

  • Concept Testing Basics
  • Top 10 Branding Mistakes
  • Brand Terminology
  • Brand Experience Mapping for Brand Alignment
  • Focus Groups Should Not Stop Concept Testing
  • Using Concept Testing Focus Groups
  • Recommended Customer Retention Research Program
  • Creating a Customer Churn Research Program
  • What is Churn Research?
  • Developing a Brand Audit
  • New Product Research

  MR Rules & Regulations

  • Do Not Call List: What Is the Impact?
  • Keeping Research Incentive Sweepstakes Legal
  • Cellular Do-Not-Call Registry
  • Cell Phone Survey Regulations
  • Report Fruggers To The FTC
  • DNC List & Telephone Research
  • Effects Of Anti-Spam Legislation
  • Effects Of FTC's Do-Not-Call List

  DIY Research

  • DIY Marketing Research: Pros and Cons
  • Do-It-Yourself Marketing Research
  • Pros and Cons of Outsourcing Research
  • Statistical Analysis Applications

  Qualitative Research

  • Marketing Research Online Community
  • In-Depth Interviews Provide Rich Data
  • Getting Your Online Survey Delivered
  • Focus Groups Should Not Stop Concept Testing
  • Using Concept Testing Focus Groups
  • Don't Turn Qualitative Research Into Quantitative Data
  • Qualitative And Quantitative Often Combined
  • Defining Quantitative and Qualitative
  • Customer Satisfaction At Enterprise Rent-A-Car
  • Researchers' Biggest Challenges
  • Forcing Quota Groups

  Miscellaneous

  • Fun Facts For The Holidays
  • Marketing Research Associations
  • Boomers: Don't Count Them Out!
  • Who Owns Knowledge?
  • Crunching Through the Data Ceiling
  • Looking For Primary Or Secondary Research?