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EXTRA! Exciting News at Polaris.

describe the imagePolaris has been prominently profiled...

in the latest edition of one of the most popular business school textbooks - Boone & Kurtz: Contempory Marketing - now in its 15th edition.

Louis E. Boone and David L. Kurtz, Contempory Marketing, Fifteenth Edition, 2012, South-Western, Cengage Learning, Mason, OH, USA.

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Polaris Marketing Research News

Polaris Marketing Research is a company on the move. In today's environment of fast-paced change, we know information is critical. Our marketing research helps companies predict and prevent customer loss with tools such as customer satisfaction surveys. Stay ahead of your customer's concerns by staying up-to-date on our latest marketing research newPolaris Newss, published here regularly. For more information on any of our offerings, please contact us.

Polaris MR In the News

Trying to Lose Weight? You’re Not Alone!
Wednesday, May 16, 2012
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Friday, May 11, 2012
Research LifeLine™ Makes Marketing Research Affordable for All Organizations
Tuesday, Apr 24, 2012
Survey Research Shows Steady Commitment to New Year's Resolutions in 2012
Thursday, Apr 19, 2012
Survey Research Shows Low Involvement with Oscars for Most Americans
Tuesday, Mar 27, 2012
Survey Research Shows Low Involvement with Oscars for Most Americans
Thursday, Mar 8, 2012
Polaris Marketing Research and Brand Workshops Announced
Wednesday, Feb 29, 2012
Study Shows: Sources of Stress Greatly Differ by Gender
Thursday, Feb 9, 2012
Study Shows: The Average Stress level in Women is Significantly Higher than Men
Friday, Jan 27, 2012
Two Minute Tutorials: Learn About Marketing Research Fast!
Thursday, Jan 12, 2012

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Polaris has two blog sites you can visit:

The Marketing Dialog presents interviews with marketing leaders on insights and successful experiences they have had using marketing research for key marketing decisions. We welcome you to join in the discussion with your thoughts or questions.

Polaris POV (point of view) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants - you never know what might be the subject of the latest post on our interresting, fun and sometime controversial blog.