Customer Satisfaction Research

"Polaris worked with us from the beginning to the end of our research project with high energy, infusing best practices and delivering a result that exceeded out expectations, all on a very tight schedule. We now have a solid baseline which we can track improvement against on an annual basis. I would not hesitate to recommend Polaris to firms seeking to establish a regular research cadence or to take their market research efforts to a higher level.”

Victor Verissimo, Director MarketingOperations
Flowserve Coporation

Brand Research Project

"I have known the principals at Polaris for many years and hold them in high regard. They are smart, marketing-savvy, have high integrity, and are easy to work with. They have done a number of studies for us at the Robinson College of Business and have always under-promised and over-delivered. They add an important strategic dimension to their projects, something very few marketing research firms are able to provide. I highly recommend them."

Ken Bernhardt, Taylor E. Little Professor of Marketing and Special Assistant to the Dean
Robinson College of Business, Georgia State University

Lost Customer/Retention Research Project

"We reached out to Polaris at a time when customer retention was in a continual decline and needed to take action.  We had little to no experience with marketing research and required a great deal of guidance.  Polaris did a wonderful job explaining alternative approaches, and making our staff feel comfortable with the process ahead and flexible to our needs.  We were very impressed with the quality and thoroughness of their work.  Debra Semans conducted true investigation into the nature of our business and industry to better facilitate the research.  The results and recommendations they provided gave us evidence that was clear and actionable.  Our experience with Polaris was professional, insightful, and very pleasant."

Mary Delaney, Marketing Manager
Dairyland Cycle Insurance, a Sentry Insurance Company

Employee Research Project

"Polaris was instrumental in helping us develop and launch our annual player development end-of-season assessments. The results have allowed us to use honest organizational feedback to set standards and enhance program offerings. Their reporting is detailed and user-friendly, which is critical for us to be able to share it with the entire organization. They are very easy to work with, extremely responsive, flexible and collaborative. It’s very easy for me to reach someone at Polaris whenever I need them – a priceless luxury with my schedule!"

Stephanie Thorburn, M.S., Manager - Player Development
National Basketball Association

New Product Research Project

"Our law firm needed some statistically significant market research to determine if the theory in one of our cases was a reality. It was and so we decided to proceed. Polaris Marketing Research got us the information we needed to make a critical business decision in a timely manner and within the budget that was quoted. Without their assistance, our decision would have been a guess, albeit educated, which is generally unsettling and sometimes expensive. We will use Polaris Marketing Research again in the future."

Thomas A. Hargett, Partner
Maddox Hargett & Caruso

Customer Satisfaction Research Project

"We engaged with Polaris to conduct a customer satisfaction survey focused on software support which had to be started from scratch. Polaris impressed us with their ability to understand our objectives. In the process, they guided us with their experience, while giving us freedom to design and conduct the survey in our own way. Polaris was flexible throughout the project and ultimately ran the survey. Polaris also presented the findings to Paradigm’s Executive Management team."

Chris Wills, Director, Global Technical Support Services
Paradigm

Brand Research Project

"Our work with Polaris was invaluable to the college. They helped us to create a brand plan that tied in with the college’s strategic plan. The interviews and input gathered from key constituents in the college community helped gain ownership throughout the process. The plan is not only a guidepost for our future but a springboard for our college-wide marketing planning efforts."

Jacque Pomajzl, Director of Marketing and Public Relations
Doane College

Association Membership Satisfaction Project

"Financial Services Institute contracted with Polaris to determine what valuable benefits we could provide to our members. Through careful planning and solid processes, in a short time the Polaris team understood our organization’s mission and our member’s business model that translated into a comprehensive survey instrument and analysis, and actionable steps for FSI. Our first experience was so positive and successful, we engaged Polaris to conduct a second. Again, their unique approach, expert project management skills, and high commitment to us exceeded our goals and yielded important knowledge. We’re glad we made the right choice of selecting Polaris as our exclusive market research partner."

Amy DeFaveri, Director of Marketing and Communications
Financial Services Institute

New Product Research Project

"Polaris Marketing Research was hired by Next Pharmaceuticals to conduct research for a new product concept. A brilliant questionnaire was written and the survey was underway in a shorter period of time than promised. Once completed, Polaris analyzed the results and presented the data in a friendly easy-to-interpret format. As I write this, I realize how simple it all sounds. But it was only simple, because Polaris under-promised and over-delivered. Every person that I worked with was focused and professional. It was one of the most pleasant experiences I’ve had in outsourcing. I highly recommend Polaris to any company that is looking to conduct market research."

Deanne Dolnick, M.S., Director of Sales
Next Pharmaceuticals

Customer Satisfaction Research Project

"Our company was in dire need of receiving feedback from our many customers, so I was put in charge of researching and selecting a marketing research company. I was impressed with Polaris’ website and ease of obtaining information about what they do and their company. Polaris was one of five companies that I had to do a quality and cost comparison on and after speaking with the staff several times, I felt Polaris was the best overall company for us. It’s been a pleasure working with everyone at Polaris, and we will continue to do so on an ongoing basis. My company is very pleased with the efforts, quality, and efficiency of Polaris and the reporting system."

Crystal Sebring, Sales Operations & Global Events Coordinator
Control Components Inc.

Customer Retention and Win-Back Research Project

"The Polaris team walked us through this survey process with diligence – first assisting us in clearly defining our goals and then carefully crafting the questionnaires to achieve them. Their skillful structure of the survey was ‘spot on’ and the results gave us the information we needed to develop our successful new marketing campaign."

Donata Marcus, Assistant Vice President
Arc Development LLC

Brand Research Project

"We had the pleasure of working with Polaris on a significant and complex positioning assignment for a regional real estate company comprised of six divisions and many key stakeholders. During our months of working together, we depended on Polaris for excellent business-to-business and consumer research, as well as an unbiased view of the data and related findings. From start to finish, Polaris worked hand-in-hand with us to address client requests and resolve whatever came up along the way. The outcome was well-received by the client, and a new, research-driven position was adopted and executed throughout the company. We wouldn't hesitate to recommend Polaris to other agencies and clients who are seeking a reliable and smart research partner."

Tammy Campbell-Ebaugh, Executive Vice President, Brand Development
Crosby Marketing Communications

Brand Positioning Project

"When I was looking for a company to assist with a market research project for one of our large clients, I was recommended to Polaris. From day one, they went above and beyond to ensure that I had all the information I needed, actively participated on client conference calls and formed a working partnership with us. We could not be happier with their work ethic, their positive attitude and attention to detail. Working with them far exceeded my expectations and I hope we have another project coming soon that would allow us to team up. I can’t thank them enough!"

Tia Egid Clarida, Director of Marketing
K101 Agency

 

Brand Positioning Project

"Working with Polaris Market Research and Debra Semans met and exceeded all of my expectations for the process and results of our brand research.  I selected Polaris specifically for Debra's depth and breadth of experience as well as her keen understanding of the importance of "living the brand", which was so important to our particular situation.  Her knowledge, professionalism and ability to work collaboratively enabled us to gain the support of our executive team and identify the key insights needed to make critical business and marketing decisions.   I would highly recommend Debra and Polaris."

Mary Ann Voight, Senior Vice President of Marketing,
The Bozzuto Group

Brand Research Project

"Polaris helped us to complete consumer research on one of our most important products. We had very specific goals. Not only did they do a great job listening, but they also helped improve the questionnaire and what we needed to get from the research. Polaris met a very strict timeline. They eliminated the stress of the timeline by being extremely quick to respond to our every need. The end result was exactly the information we needed to move forward."

Jenny Adams, Key Accounts Manager
Neudorff

Customer Satisfaction Tracking Project

"The customer satisfaction project we did with Polaris added great value to our organization. They streamlined the process and created a significantly better survey experience for our parents which saw our participation rate more than triple. They armed our school leaders with the information they needed to make contact with the parents whom requested one-on-one conversations. On the back-end they did a wonderful job of distilling the information to meet our needs. I was consistently impressed with the Polaris team and their service to our organization."

Cyrus Patel, Vice President Strategy
The Meritas Family of Schools, LLC

Customer Satisfaction Tracking Project

"Polaris certainly exceeded my expectations as a marketing research firm.  They provided all the necessary tools for us to gather key pieces of information from our clients in an effort to fine tune our product and exceed in the market. Our partnership excelled further in a collaborative venture to integrate our assessment tools with theirs which resulted in a finite detailed reporting system.  As a result, we were able to implement immediate changes for the betterment of our consumers.  The team responsible for my account was very responsive to our needs, operated with a true sense of urgency, offered creative ideas for accomplishing our mission which all made for an extraordinary experience”

Gwen Mason, Associate Director of Communications

AT&T Advertising Solutions

Contact us for more information on our clients' referrals and recommendations.