Although Mother's Day was last month, consumer research shows that it is one of the largest gift-giving holidays. For companies that provide gifts, flowers and greeting cards, Mother's Day is more than just a time for showing love and appreciation for Mom. It's a day that boosts the success of their business. Leveraging ZQ Intelligence™, a patent-pending web tracking tool, Luth Research analyzed consumers' digital behavior related to one of the largest gift-giving holidays of the year. The digital data manifested a few interesting trends related to consumers searching for, buying, and talking about gifts for mom.