Polaris Marketing Research has had a long-standing relationship with AMA and especially our local chapter, AMA Atlanta.  How longstanding?  Well, suffice it to say that I just received my Milestone Certificate recognizing 35 years of membership!

The Atlanta AMA produces an annual white paper based on a roundtable discussion with their Executive Advisory Board (EAB).  In 2012, the question on the the table for these marketing leaders was "How will the consumer be different in 2020? What will they want? How will they relate to brands? And how can marketers best prepare for the changes ahead?"  You can download the entire paper here, but this blog will hit the high points of the three themes that ran through the discussion:

With the first quarter of the calendar year behind us, it seemed timely to explore New Year’s Resolutions and whether people who make those resolutions are continuing to work on them. So, working with our friends at ResearchNow for data collection and analysis we recently completed a survey of 1,228 online Americans.

There are fewer households with televisions in metro Atlanta.

In April of 1986, Quirk's Marketing Research Review was born.  Since then, Quirks has been the go-to resource for marketing researchers.  Whether through the magazine, the website or the Sourcebook directory, marketing researchers turn to Quirks to get information and make connections within our industry.

If you use Facebook, you have been subjected to the desperate and semi-desperate attempts of your "friends" to rope you into playing games with them.  Once, I played Farmville.  I just started to see what the buzz was about, to find out what all my friends were up to.  That lasted about four days.  Either I have a highly addictive personality or I am just not cut out for the responsibility required by agricultural enterprises, but I had to quit. 

A couple of weeks ago, I wrote in this blog hypothesizing that people miss getting birthday greetings through the mail.  In that blog, I talked about 

When was the last time you received a birthday card through the mail?  When was the last time you sent one?

Quick!  When was the last time you heard the word ‘fun’ mentioned in the same sentence as ‘marketing research’?  There is very insightful, actionable and practical research being conducted but then there are other less ‘businesslike’ projects that catch your eye.

• Consumer Insights Interest Group
• Marketing Research Association Group
• New MR - Co-creating the Future of Marketing Research
• Marketing Research Global Alliance
• Qualitative Marketing Research and Professors