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Top 5 Most Valuable Brands of 2013

  
  
  
brandztop100 2013

The Brandz top 100 list of most valuable brands in 2013 has just been released. So who made it to the top? The list may not surprise you, as many of these brands are household names and are very easily recognized. The total brand value represented in this list is remarkable, and have seen a collective 7% increase since last year. Here are the top 5:

10 Ways to Avoid Branding Mistakes on the Internet Pt. 2

  
  
  
Computer Mistakes

This part two of “10 Ways to Avoid Branding Mistakes on the Internet,” is a continuation from part one, which can be found HEREIn part one, we discussed five ways to avoid branding mistakes, with examples from the internet. In this continuation, I will discuss another five ways to avoid branding mistakes.

10 Ways to Avoid Branding Mistakes on the Internet Pt. 1

  
  
  
Not Sure if Meme... or

In the era of social media and YouTube, it’s quite easy to forget the fundamentals of brand management. But social media and the new zeitgeist of our time are producing interesting, sometimes unexpected, responses to once absolute commandments. The following pitfalls are to remind you of the care you should take when managing your brands. Also included are some examples of how the internet has tried to tackle these issues. This advice holds true, even outside of the internet.

Brand Image: Don't Let Your Brand Be Like Kenneth Cole

  
  
  
shocked face

There certainly is no shortage of brands that use over-the-top, surprising, or even shocking methods of advertising. Some say "there is no such thing as bad publicity," which may certainly be true. One person who seems intent on using shock to sell his products is Kenneth Cole, the american clothes designer. Earlier today, the self proclaimed humanitarian and "frustrated activist" threw the equivalent of a branding Molotov cocktail at the Twitter-verse.

Brand Research: Most Popular Brands Chosen by LGBT Consumers

  
  
  
Google LGBT Android

In time to commemorate LGBT month, YouGov's BrandIndex has released its list of the top 20 brands best perceived by U.S. LGBT consumers in 2013. Many of the brands in the top 20 were from technology or entertainment industries. The battle between the top three was a close one!

YouTube's New “One Channel” Helps Brands

  
  
  
YouTube One Channel

Yesterday, Google launched a newly designed “One Channel” on YouTube. The Channel will create a more unified appearance across multiple digital devices. Google claims the channel will be beneficial to brands because it will give them more power to control their image as well as allow their "Channel Art" to be visible on IOS apps, Adroid Aps, TV, etc. As proof of this benefit, Google is claiming that there has already been a 20% increase in page views for channels that opted into the new channel during YouTube’s open beta.

New Coca-Cola Ad Advocates for Health

  
  
  
coca-cola new ad against obesity

If you didn't know, Polaris Marketing Research is located in The South -- Atlanta, GA to be exact and also home of Coca-Cola. Southerners are very defensive when it comes to Coca-Cola, so when they launched a new ad campaign aimed at fighting obesity there was plenty of buzz and debate here and nationwide.

Ikea Brand Positioning: One Stop Shop for Everything?

  
  
  
Ikea beer brand

Ikea has recently introduced an Ikea-branded beer into some of its U.K. stores, prompting the question: Why?

JCP Needs More Marketing Research into Consumer's Coupon Addiction!

  
  
  
JCP logo

A few months ago, we wrote a blog about J.C. Penny drastically changing their brand strategy.  We said, "Looks like J.C. Penney invested in some brand research to revitalize their brand after sales kept falling from 2006 to 2011. One of the main changes that will be implemented is a new pricing strategy-a 3 tiered pricing structure: regular prices, month-long specials prices, and clearance prices. “By setting our store monthly and maintaining our best prices for an entire month, we feel confident that customers will love shopping when it is convenient for them, rather than when it is expedient for us," says J.C. Penney's new CEO Ron Johnson (launched Apple retail stores). It's a bold move for any retailer to make, especially when coupons, and special sales and promotions are the norm for department stores."

Two Companies Who Support Our Veterans: They Don’t Just Talk the Talk!

  
  
  
Walt Disney brand

No one will disagree that we need to do whatever we can individually to help our veterans – both those serving and the ones returning - but it’s great to see two companies actually doing something about it!

By law, companies are required to hold veterans jobs open and available while they are serving, but nothing more.  Usually, employees who are called to active duty take a significant pay cut and lose benefits.


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